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Top 5 products of 2015

We’re very excited about the year ahead and have a number of exciting products coming to the site in 2016! These new products will be joining our already exciting line up which include these top 5 products of 2015… Genesis roller banner stand Genesis is our top seller so it’s no wonder it’s made our… Reads more »

We’re very excited about the year ahead and have a number of exciting products coming to the site in 2016! These new products will be joining our already exciting line up which include these top 5 products of 2015…

Genesis roller banner stand

ZoomGenesis-Roller-Banner-Stand-Front-71Genesis is our top seller so it’s no wonder it’s made our top 5 list.

With a roll out premium non-curl graphic and recently added multibuy options available, Genesis boasts many other positives including price and ease of use. As a popular product, Genesis has been at the centre of many promotions in the past. It currently features in the design your own section of the site and has been available for 2 for £99 on multiple occasions. For Black Friday, this stand was on offer for 2 for £90.

3×3 curved Veloce pop up kit

Veloce pop-up banner

The 3×3 curved Veloce is the medium sized pop up stand with the ability to command attention wherever it’s placed. It’s the kit that has seen particular preference this year. The kit includes the stand with your custom design graphic, two lights for extra illumination of your message and a wheeled carry case that doubles as a counter – a printed graphic wrap is included.

Perfect for retail environments and a range of events such as conferences and exhibitions, the Veloce has a choice of either graphic or fabric panels and can be assembled by one person.

Horizontal curved zip up

Zip-Up-Horizontal-curve-Fabric-DisplayThe perfect alternative to the pop up display, the Horizontal curved zip up is lightweight, quick and easy to assemble and comes with a seamless one piece graphic that is printed using our dye- sublimation technique.

Whether you choose a single or double sided graphic, this is perfect if you need a big backdrop for an event such as an exhibition; it’s even perfect if you need a semi-permanent display in your place of work.

MH Senior folding kit

Folding Display Board System Display Board Parts

Available in 14 Expoloop fabric colours, compatible with our Dots and Dash hook fasteners, and flexible because you can easily join panels together with a hinge, the Senior folding kit is lightweight and perfect for displaying literature, posters and small artsy items.

Whether you need the kit for a school presentation or large scale seminar, this is the perfect display for displaying information and changing it quickly!

Freedom feather flag

Freedom-Feather-FlagThe freedom feather flag is not only lightweight but it’s available in a range of sizes. Ranging from 2500mm high to 5200mm, this flag saw a surge in popularity when we introduced an express production option to all four sizes.

With the ability to withstand winds of up to 18mph and the flexibility of being used on soft ground by way of a ground stake or on solid ground with a weighted base, the promotional opportunities are endless with the Freedom feather.

BBC Good Food Show 2015

Call us consummate professionals or just plain greedy…either way, we were among the first through the doors at the BBC Good Food Show London 2015.

The first thing to touch our lips was chocolate, which is how every Friday morning should start. Staff at the Kinder Choco Bons stand were a lively bunch with a never-ending stash of treats to give away. Free sweeties – how could there be a better way to win hearts and minds?

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Make the most of every Morsel – BBC Good Food Show London

The success of TV’s The Great British Bake Off is proof that Brits are more deeply in love with food than ever before. With tummies rumbling and mouths watering, more people than ever are set to burst through the doors of Olympia between 13-15 November for this year’s BBC Good Food Show London. Celebrity chefs… Reads more »

mary-berry-cakeThe success of TV’s The Great British Bake Off is proof that Brits are more deeply in love with food than ever before. With tummies rumbling and mouths watering, more people than ever are set to burst through the doors of Olympia between 13-15 November for this year’s BBC Good Food Show London.

Celebrity chefs now have rock-star status and there’s a stellar line-up cooking on stage at the Kenwood Supertheatre including Michel Roux, James Martin, Paul Hollywood and, drum roll please – Mary Berry.

Famous hands signing books, a tasting theatre sponsored by Lindt Excellence, pop-up restaurants, street-food vans, shops, craft beers and cocktails… it’s all part of the fun of the fair.

This is also your chance to check out the competition, showcase your latest products, listen to invaluable feedback and gather new leads.

Are you properly prepared to greet the visitors who will make their way to see you? Are you confident you can offer them an unforgettable exhibition experience?

Here are a few basic ingredients to help…

  • Make sure your stand has enough staff to handle the volume of visitors. Train them well – the face of your organisation needs to smile.
  • Never ask ‘can I help you?’ The answer will almost always be ‘no’. Use open questions such as ‘How would you describe the taste of this raspberry beer/organic Cheddar/chocolate-coated locust?’
  • When manning a stand, never eat, swig a drink, use a mobile, sit down or turn your back on the public.
  • ‘Food proof’ your stand. Protect your stand against spillages and stains by using easy clean materials.
  • Keep surface areas and floors clean to avoid injuries such as burns and twisted wrists.
  • Know your way around your workstation before embarking on a live demonstration of any kind. Have several practice runs and memorise where everything is.
  • Provide a survey. Whether you opt for a paper and pen or an iPad, it’s a great way to gauge just how tasty (or not) your dish really is.
  • Have a dedicated area for taking contact details and making sales. While being in the mix is great, taking money across a sugar-covered counter will not make the best impression.
  • Promote yourself! Pre-show promotion and staying connected during the event is crucial or you risk being overlooked.
  • Provide branded bags. Visitors will be happy to have something to carry their freebies around in and they’ll act as unpaid advertisers at the same time. Win-win.

Tease the taste buds

  • BBC Good Food Show visitors know their onions (especially if they’re caramelised) and they’ll be eager to try old favourites as well as new flavours. Make sure your best-selling products are displayed beautifully whether they’re on sale or samples.
  • If you’ve done a great job, the food on offer will disappear as fast as you present it. Make sure you have enough supplies so that you don’t run out. Don’t waste this unique opportunity.
  • Clearly list all of the ingredients in whatever you’re serving. People will ask anyway but, most importantly, you’ll avoid the risk of an allergic reaction.
  • DO NOT attempt to eat super spicy food in a live demonstration if you can’t handle it…

Finish it off with a cherry on top

  • Entice the crowd with a deliciously-colourful stand. Choose shades that reflect your brand and products.
  • Don’t be afraid to accessorise. Whether you choose an iPad stand, literature stand, or banner stand, use accessories to bring everything together and boast your USP.
  • Entertainment can also be important and as long as it’s relevant to your brand, include it. Whilst you might be doing a live demonstration inside of your stand, what’s stopping you from bringing it into the crowd? Think outside of the box.
  • See more tips on images and (stand) design.
  • After the show, follow up on leads to make the most of your investment.

sliced-foodRemember, the way to this nation’s heart is through its stomach. So chop all of the above in equal quantities, cook well, and garnish with style – that way, your customers will be coming back for seconds, thirds and more…

 

*Mary Berry cake image from beautyandthedirt.com.

Upcycle your Banner

Banners are great for attracting attention. Whether you opt for an indoor banner or an outdoor one, if you have a great design that blends colour, your USP, and relevant information in an attractive way, you’ll likely be halfway to gaining new leads. What happens when you need to change your message or update your… Reads more »

Banners are great for attracting attention. Whether you opt for an indoor banner or an outdoor one, if you have a great design that blends colour, your USP, and relevant information in an attractive way, you’ll likely be halfway to gaining new leads.

What happens when you need to change your message or update your logo though? Do you throw your banner away or do you recycle it? Or, do you upcycle?

Not only can you create something new from your banner but you can do something ‘green’ and step closer to helping the planet. We’ve looked at a few ways your old banner could be upcycled…

upcycle-your-bannerSlat style door curtains

Some people opt for beads but why not go for a banner? Creating equally sized strips, you could end up with something as creative as this. The more creative the banner design, the better.

From banner to bag

A very popular option for old banners, many people have gotten creative and have made a range of bags such as hand bags, totes and even laundry bags.

Celebrate with bunting and banners

Imagine the amount of bunting you could make with a banner. Whether you’re throwing a garden party or need some extra decorations for that surprise sweet 16, your banner could be just what you need. If you need a large blank space for a ‘welcome home’ or ‘birthday’ message, how about using the other side of the banner? You could paint it or stick things to it.

Donate it to a local school or youth club

In the same way that banners are great for bunting, they’re also great for crafts. Imagine what could be made from the banner or what it could be added to. It might even be used to cover the tables and protect them from spills and stains!

A fashionable option…

How about creating clothing from your old banner? Even if you can’t wear it, it’s a great way to let the creativity flow.

Project yourself!

Why not use the blank side of your banner as a projection screen? You could leave it blank or decorate the sides.  The options are endless.

Use your banner as a cover

Need to protect your windscreen or baby veg from those frosty nights? Perhaps you need some temporary roofing or simply require tarpaulin. Your banner is the perfect candidate.

Protect your strings!

It’s important that guitars are kept safe and what a fantastic way to do so. Whilst these cases also use other materials, they’ve incorporated the outdoor banner well…

upcycle-your-banner1
If you have any more ideas about how to use old banners, we’d love to hear! We also have plenty of upcycling ideas on our Pinterest board.

 

Both images can be found on Pinterest.

Behind the Glass Display

Whilst it’s great to see and touch products at an exhibition, there are some products that are too priceless to touch and so remain behind glass. The glass display showcases some of the most precious and expensive products. From jewellery exhibitions to fancy antique fairs, the glass display enables you to look and not touch…. Reads more »

Whilst it’s great to see and touch products at an exhibition, there are some products that are too priceless to touch and so remain behind glass.

The glass display showcases some of the most precious and expensive products. From jewellery exhibitions to fancy antique fairs, the glass display enables you to look and not touch.

behind-the-glass-display

Glass displays not only protect valuable items but they showcase them in an elegant way. Image: displaysense.co.uk

We take a look at six of the most valuable exhibitions in the antique and jewellery industries that are viewed behind the glass.

The glittering Goldsmiths Fair

Often referred to as the king of jewellery exhibition events, the Goldsmiths Fair is held in September/October every year at the grand Goldsmiths Hall in St Paul’s, London.

This two week experience allows you to see a dazzling display of hundreds of independent designs in silver and gold with just about every piece of jewellery you can imagine.

Learn the past at the Sunbury Antiques Market

If you’re interested in learning about the past then look no further than the antiques market at Kempton Park Race Course.

With free admission and parking and more than 700 stands jam packed with historical pieces that are too expensive to touch, you really can’t get any better.

The world of unique crafts at the Origin

The Origin is the Craft Council’s contemporary fair held on an annual basis at Spitalfields Market. With an impressive number of jewellery, ceramics and texture displays with the tagline of “Made not Manufactured”, you will most definitely see a whole host of unique 21st century pieces behind glass.

This is a great exhibition for encouraging new ideas and innovations.

Collectors can enjoy Helmsley Antiques and Vintage Fair

This collectors fair is regarded as one of the best in the country. After it was first established back in 1979 it has become a popular event – and for good reason.

With a great selection of antiques and collectables there is plenty to see and enjoy during the five-day exhibition during Easter and New Year, so make sure you take plenty of time to look around!

Be part of the future with Craft Central Open Studios

Craft Central is a pioneering not-for-profit organisation that is dedicated to building a strong future for craft and design. Each year they hold a range of open studios where both members and the general public can meet the jewellery and craft designers in their studios and take a look at their latest collections.

Everything will be locked away in glass displays but it is most definitely a feast for the eyes.

Gloucester Goes Retro Festival

This festival takes centre stage every August bank holiday when the city of Gloucester goes back in time. Each street is themed to a different era, hosting classic and retro fashion items and garments.

Whilst many items will be available to touch and buy, the most expensive will be hidden away behind glass.

 

A stylish and contemporary display solution, the glass cabinet is a great way to display precious items that you’d like to keep safe.

Fantastic Fabric

Exciting and contemporary, fabric exhibition displays bring a whole new dimension to any event. The vast size and curved lines of the fabric display are guaranteed to help you create the ultimate wow factor and attract visitors to your stand. How Fabric Exhibition Stands Work The fabric is designed to stretch tight through tension as… Reads more »

zip-up-blok1Exciting and contemporary, fabric exhibition displays bring a whole new dimension to any event.

The vast size and curved lines of the fabric display are guaranteed to help you create the ultimate wow factor and attract visitors to your stand.

How Fabric Exhibition Stands Work

The fabric is designed to stretch tight through tension as it’s slipped over a supporting framework which is normally made from light aluminium tubing. Giving your graphics a fabulous look which stands out, the frame also ensures that your graphic remains wrinkle free, providing you with a seamless backdrop.

The Benefits of a Fabric Display

Fabric displays come in a range of shapes and sizes and provide many benefits.

  • Regardless of the shape and size, all fabric displays have a lightweight click- fit frame which is easy to assemble and take down. The click- fit frame packs away easily too.
  • Fabric displays are made up of a one piece, scratch and crease resistant graphic that is seamless when attached to the frame. Use your graphic over and over again and make an impact each time.
  • Graphics are printed in to the fabric as opposed to on to it meaning that you can wash it as many times as needed without worrying about fading and cracking. When folded and packed away, it also takes up very little room.
  • The whole display is very easy to transport which is great news for travelling salesmen who want to exhibit their brand throughout the country and worldwide.
  • And for those of you that are environmentally conscious, one of the best benefits of the fabric display is that once you’re finished with it, it can be recycled.

Zip-up-vertical-curve-fabric-display

What does Fabric have to Offer?

Fabric is fantastic for offering a fresh, new, and exciting alternative to more traditional exhibition stand displays meaning you get the chance to stand out from the competition. And why not choose to stand out? Exhibition halls are, generally, filled to the brim with pops and banners. It’s important to remember that your stand speaks louder than you do about your brand so if you’re trying to convince people that you’re innovative, you need to show it.

Not only will a fabric display give you the chance to shine and own the show but it will bring the focus onto you and get people talking to and about you. Fabric is vibrant, fresh, and shows your clients that you’re doing something different. It offers you the chance to mix things up which is important in the world of business.

Congratulations Animal Rescue Cumbria

We’d like to say a big congratulations to Animal Rescue Cumbria for winning our fifth annual charity competition!

animal-rescue-cumbriaAnimal Rescue entered the competition with a poem on our Facebook page. Explaining in five touching stanzas what they do, what equipment they’d like to purchase (a pop up banner and notice board), and what impact that equipment would make, the charity walked away with a massive 816 votes (54.69%) after two weeks of public voting!  They also get to walk away with the £300 prize to spend on anything on the site.

Rehoming Animals Since 1972

Animal Rescue Cumbria rescue and take in cats and dogs and where possible, find them suitable new homes. The charity was formed in 1972 after a group of ladies read an article in the local press stating that a large number of pets were “being put to sleep by the local RSPCA because suitable homes were not available”. After reading this, the ladies were spurred on to take animals in until they were able to find them permanent approved housing.

Animal Rescue continues to take in cats and dogs and works to keep them healthy and where possible, find them a new home.

Let’s Celebrate!

We believe in the hard work charities do to raise awareness of their causes and want to celebrate Animal Rescue Cumbria by giving them £300 to spend on anything on the site. We’d also like to celebrate the fact that this was the competition’s biggest year yet!

We received 37 entries from a range of charities such as health, children, and animal care, and we’d like to thank them all again for participating.

We look forward to receiving your entries next year to see what impact winning the competition would have on your charity but, until then, please read the winning poem by Animal Rescue Cumbria below.

Congratulations!

 

geaorge-mildredThe homeless pets pour through ARC’s door,
(It’s hard to stem the flow).
But donations are running dry,
Our bank balance is low.

We vaccinate each dog and cat,
We neuter, worm, de-flea.
Each animal’s kept warm and fed
And heaped with TLC ❤

To carry on our vital work
We need to spread the word.
“Our animals depend on you!”
The message must be heard.

BUT…

Our pop-up banner’s fallen down,
Our notice boards are old and sad.
enzoThey do not catch the public’s eye,
We need some new ones, real bad!

A rain proof board or coloured sign
To tell the public what ARC does.
£300 would do the trick,
Our cats and dogs say “vote for us!”

 

All images belong to Animal Rescue Cumbria.
Cats – George and Mildred
Dog – Enzo

So you want to make a Successful sale?

With exhibition season about to take hold, it’s safe to say that you won’t be the only business setting up your stand to entice customers. In fact, you can guarantee that competition will be fierce. In order to make your exhibition stand really stand out, attract leads, and ultimately sales, there are a few things… Reads more »

With exhibition season about to take hold, it’s safe to say that you won’t be the only business setting up your stand to entice customers. In fact, you can guarantee that competition will be fierce.

In order to make your exhibition stand really stand out, attract leads, and ultimately sales, there are a few things you need to keep in mind…

One Word: Design

Exhibiting is all about capturing the attention of your audience. Once you’ve managed to do that you can go into overdrive to keep them entertained with your sales talk, freebies, or even dazzle them with the newest technology.

Remember your design though. It’s the design of your exhibition stand that will get the sharks circling around you so ensure your stand is visual and stands out from the others in the room – don’t be shy about going bold, bright, or contemporary. It’s the way to your customers’ hearts!

Don’t forget to incorporate what you do into your design too.  Let your visitors know who you are and what you do because on average, they’ll probably only spend around 30 seconds at your stand. Impress them immediately and give them a reason to stay.

exhibition-stand-design

Don’t be afraid to bring a banner with you that will attract the crowds. Be innovative and make your display two dimensional. Curved display surfaces featuring moving images and pictures also work really well as do innovative videos that are both funny and interesting.

This is a fantastic way to bring the curious visitors to your doorstep.

Don’t be shy and get Interactive

TelescopiciPad_MaxHeight_LargeVisitors want to feel involved so give them something that will engage all of their senses and not just their eyes.

Consider incorporating the latest technology or your product or service into your stand to hold your visitors’ attention. Consider including innovative videos that are funny and interesting – answer their questions with the information you provide. And how about showing off your social media platforms? Stream your live tweets and encourage visitors to join in using their smartphones.
Yes, leaflets are a good takeaway and provide your visitor with vital information but you need to make it interesting and you need to be interactive.

It’s also worth using iPads to collect information which can eventually be used as leads to generate new sales. It also helps speed up the after-show contact process.

Depending on your budget you could also create a free app specifically for the exhibition that picks up on the design themes of the stand itself. This will give your visitors a visual prompt and/or reminder when they look at it later on, allowing everyone to access information about your company at their leisure.

Get your Staff Motivated

Now that you’ve managed to get visitors to your stand, it’s important to ensure that they’re engaged and interested in what they’re listening to. In order to do this successfully, it’s important that your staff are on the ball.

Contrary to popular belief, visitors do not want your staff to stand there with a smile painted on their face preaching about how your company has changed the face of the industry. Instead, they want to be greeted by a personable character with a sense of humour.

Ensure your team are knowledgeable about your brand and the products you’re trying to push to ensure that they can answer just about every question that’s thrown at them.

Your stand design should primarily focus on your core strategy and make use of the tools that you have at your disposal to ensure you get your message across loud and clear.

Now that you understand how an exhibition can really get you the sales, it’s time to get set up and communicate with your audience!

*Images from Pinterest and Marler Haley

Charity Competition Finalists 2015

Our fifth annual charity completion closed yesterday and it’s been our biggest year so far! Thank you! Without your entries we wouldn’t have had a record year. With a mixture of charities and organisations entering in a range of ways, picking the three finalists was exciting… and very hard! After much deliberation though, the three… Reads more »

Our fifth annual charity completion closed yesterday and it’s been our biggest year so far! Thank you! Without your entries we wouldn’t have had a record year.

With a mixture of charities and organisations entering in a range of ways, picking the three finalists was exciting… and very hard!
After much deliberation though, the three finalists of the Marler Haley Annual Charity Competition 2015 are…

  • Animal Rescue Cumbria
  • Hope for Tomorrow
  • Teens Unite Fighting Cancer

Congratulations!

vote
 

animal-rescue-cumbriaAnimal Rescue Cumbria

Animal Rescue Cumbria entered the competition with a poem on our Facebook page.
If they win, the charity would like to purchase, according to the last two stanzas of their poem, pop up banners, notice boards, and preferably ones that are rain proof and coloured to stand out in all weather!

Animal Rescue Cumbria rescue and take in cats and dogs and where possible, find them suitable new homes. Re-homing them since 1972, the charity was formed after a group of ladies read an article in the local press stating that a large number of pets were “being put to sleep by the local RSPCA because suitable homes were not available”. This spurred them on to take animals in and keep them until permanent approved housing could be found.

hope-for-tomorrowHope for Tomorrow

Hope for Tomorrow also entered via Facebook and let us know what winning the competition would mean to them and their patients. The charity launched the world’s first ever mobile chemotherapy unit in Gloucestershire in 2007 with the aim of reducing stress and strain on the patients. To date, the charity has launched nine of these units around the UK and each has the ability to treat between 18-20 patients every day five days a week.

Winning this competition means that more patients would receive this supportive service as the charity could promote themselves even more which in turn would help them raise more funds to get more units up and running.

teens-unite-fighting-cancerTeens Unite Fighting Cancer

Teens Unite Fighting Cancer entered via Twitter to let us know what winning the competition would mean to them.

Co-founded by Karen Millen OBE and Debbie Pezzani in 2007, Teens Unite stemmed from “a passion for supporting those in need” as well as several years of “research in the teenage cancer field ascertaining what was lacking for this age bracket”.
The charity helps young people build on their self esteem and self confidence as well as working to tackle feelings of isolation. Winning this competition would help the charity travel to different locations around the UK to further raise awareness of the affects cancer has on teens.

 

Do you want to try raise money and awareness for charity? Why not look into setting up an exhibition stand to get in front of an audience. 

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