What to put on your exhibition stand
So, you’re going to exhibit and need an exhibition stand that can help deliver you an amazing ROI.
A stand that is functional and draws attention. But where do you start? What works well together and how much space does it take up?
Here, we’ve given you a few ideas to inspire you to create your stand.
To get started, here are a few products that you might need based on your exhibiting objectives. After you have a wish list, check out our bundle deals.
Build brand awareness
To raise brand awareness at an exhibition, you’ll need to have a display that can rise above a crowd. Think about banner stands, pop up displays or the new contemporary looking fabric display stands.
Add your most important message – whether that’s your logo or something else, to the top fifth of the stand to make sure it can be seen above a busy crowd to build brand awareness and attract attention.
Read our latest banner stand design benchmark report for more information on how to design your display.
To generate leads and sales, you’ll need a functional area to you exhibition stand. Either a table or a counter area where you can take people to process their information.
If you need extra space to store leaflets, business cards and lead generation forms, look for counters that have added storage. Some even come with lockable doors.
If you’re looking to share information, then the neatest way you can do that is by having a leaflet stand. Pick the right sized literature stand for the information you’re sharing – we have everything from DL acrylic leaflet holders to A4 pockets.
Having a literature holder keeps everything organised and provides a focal point to allow people to take the information they need.
Sometimes you’ll be exhibiting to meet with clients, or with the aim of generating long-lasting relationships with them. If you want to be remembered, consider using promotional products.
We’ve written a guide to using promotional gifts at events here if you want help choosing the right one!
Keeping you on budget
We’ll also help deliver your stands on budget as you can save 10% as compared to purchasing items separately.
Still can’t find what you’re looking for?
If you’re still unsure of what to buy, check out our buying guides or call us on 0800 072 7742 and we’ll tailor make a bundle to suit your needs.