A Board’s Uses – Say Goodbye to Boring Boards Posted by: by Andrew Pocock A Boards and pavement signs are a very effective tool to catch the eye of a passer-by and they need to be able to do just that; they often sit in key locations and should be maximised because of this. We’ve taken a look at a couple of ways that people use A boards. To shout over here A well placed board can drive valuable customers your direction. We recommend the use of bold strong designs showing exactly who you are, whether this be your brand if recognisable, if not then descriptive imagery and plain simple text; its key to keep things uncomplicated and interesting to the passer-by. You need to instantly gain their interest whether it be jogging their memory of who you are and where you are or create intrigue and interest for a potentially new customer. Special offers Your boards are an effective way to show any special offers you’re currently running; it can quickly and visually represent any deals you want to shout about. It’s a great way to get a customer interested, everyone loves a special offer so utilise this with easy to understand graphics which will punch home your deal, grabbing their attention instantly. Things of interest New products, new lines, upcoming events, anything that might create interest to the user about your company its products or services. A teaser of a new product or upcoming event will always create great interest from the viewer. Location, Location, Location Think carefully about where your board will be placed when positioning it and more important designing it. Is there any nearby seats or coffee/ food shops this could allow more information to be portrayed to the viewer? Is it a thorough through or are people tending to pass by slowly? Get out there if you can walk past where your board is likely to be and get an understanding of how the average customer will see what you are trying to portray, then correctly design your board with this in mind. Important Things to Know Getting your spelling wrong may lead to awkward situations or could maybe just be a handy talking point!