What is an exhibition media wall?
An exhibition media wall, also known as a press wall or a step-and-repeat banner, is a backdrop used at events, particularly those with a significant media presence, usually representing brands, logos and sponsors. The term "step and repeat" refers to the way logos or graphics are arranged on the wall in a repeated pattern, creating a visually appealing and uniform background.
Below, we talk about some key features and purposes of an exhibition media wall and how you can create your own!
Branding
Like a press wall, a media wall displays logos and branding, often of the event itself or its sponsors. This helps boost brand identity and provides a recognisable backdrop for media coverage. Media walls are versatile and can be completely customised based on the specific needs and branding requirements of an event. They play a crucial role in the visual representation and promotion of events, especially in the context of media coverage.
Sponsor Recognition
In events sponsored by various companies, a media wall is an effective way to showcase and recognise those sponsors. Each sponsor's logo can be included in the repeat pattern, guaranteeing exposure in event coverage. A media wall adds a professional and polished look to event photography.
Photography and interviews
The primary purpose of a media wall is to serve as a backdrop for photographs and interviews, usually at red carpet events. Attendees, particularly VIPs or celebrities, stand in front of the media wall for photos to be taken by journalists and photographers. The branded background provides visibility for the event and its sponsors, and repetition of the logos ensures that they are able to be seen at multiple angles.
Creating your own media wall
Option 1 - Do you have print ready artwork for your media wall? Send us your print ready file to artwork@marlerhaley.co.uk and our expert artworkers will check your file. If there are any issues, a member of the team will be in contact as soon as this is picked up.
Option 2 - Alternatively, you can use our artworking services, starting from £25 – just send us your logo(s) and our team will create a print ready media wall design to your requirements!
You can shop our full range of
step and repeat banners here.
Why choose us for media wall printing?
Printing is what we do best, and for nearly 73 years we’ve been producing high quality displays for businesses all over the world. Here’s why you should order your exhibition media wall from us:
• Dedicated account management
• Artwork design help
• Replacement graphics available
• Fast delivery for tight deadlines
• Premium quality print and graphics as standard
Call us today on 0800 072 7742 to meet your account manager and see how we can help you.
