Marketing Tips

3 Environmentally Friendly Promotional Items for Direct Mail Campaigns

Planning a direct mail campaign that focuses on environmentally conscious products can sometimes be difficult. Many of the traditional promotional items are made abroad with plastic which is highly detrimental to our planet. To top it off, most promotional items are designed to be kept by the recipient… but they are often lost! In this article, we have selected 3 environmentally friendly promotional items that are perfect for direct mail campaigns.

Planning your 2018 seasonal marketing calendar

See our handy seasonal marketing calendar infographic and download our free PDF guide below to find out when you should be talking about the top events in the UK in 2018:

11 things you can do right now to be a better marketer

Being a better marketer isn’t just about learning the right skills. It’s about how well you use your time. Here are a few ways you can boost your time and be a better marketer.

Are you investing in the right marketing channels?

Defining what marketing channel to invest in is an ongoing conundrum for SMEs. Nobody has a magical everlasting pot of money so it’s important to make sure that you’re investing in the right resources for your budget and for your business.

Benchmarking your business

So, your business is doing well and things are tootling along just fine. But how does what you do compare to industry norms, and what could you be doing better?

Connect your brand and audience by appealing to the five senses

With digital marketing the primary means of promotion for many marketers, we wanted to assess the marketing tactics currently favoured by UK businesses, in light of the known effectiveness of marketing to all five senses.

Decking the halls – 4 top tips for successful seasonal marketing

Nearly all marketers agree that a good, year-round marketing strategy should include some seasonal targeted campaigns.

How a SWOT analysis can help to grow your business

Part of running a healthy, growing business is taking the time to regularly review the status quo. A SWOT analysis is a relatively quick and easy way to identify the main threats to your organisation, and the biggest opportunities for growth.

How offline marketing can help your online business grow

How do you use offline marketing to maximise online sales?

How to design a banner stand in 9 steps

Based on banner design research and expert opinion, we’ve created 9 foolproof steps to follow to help you design perfect banner stands for your needs.

How to eliminate written mistakes

Whatever you’re promoting and however you’re doing it, whether it’s with an indoor our outdoor display, you want to be absolutely sure that there are no mistakes in regards to your spelling, punctuation and grammar.

How to find free images for your marketing

Visual content is the new buzzword for successful marketing. A recent report revealed that content with relevant images gets 94% more views than content without relevant images, meaning finding the perfect image to add to your blog post, displays or webpage has never been more important.

Low budget marketing ideas

Especially in the early days of establishing a business, you may not have a lot of cash to put into your marketing budget. But luckily, great marketing doesn’t have to cost the earth, and with a bit of creative thinking, it is possible to generate great coverage without breaking the bank.

What Colours Say About Your Business

There’s a lot that has been written about the meaning of colours, from passionate, fiery reds, to cool and calming blues – but is there any truth behind colour theory, and what does it mean for you and your brand?

How to track ROI and become a marketing ninja

Let’s be honest. Tracking ROI is both a marketer’s best friend and worst nightmare. It can give you great insight to improve your campaigns, but it can be a pain to work out.

Marketing channels you may have never have thought of …

So you’ve got a great new product that you’re sure is going to change the world (and make you a pretty penny in the process) – if only anyone knew about it!

Why Exhibitions are Important to your Marketing Strategy

With the right planning and preparation, exhibitions are the ideal place to launch a new product or service, or gain maximum exposure for your brand.

Banner Stand Design Guide

Choosing the right lead capture app