Types of Outdoor Advertising

There’s a big wide world out there and, as a small business owner, you want to make your presence known! Fortunately, when it comes to street advertising there are many different options that can make this possible.

From feather banner flags to a boards pavement signs, read on to find out about the different types of outdoor advertising.

Types of outdoor advertising

What Is Street Advertising?

Quite simply, street advertising can refer to any advertising that appears outside and publicises your business or brand. This can include roundabout advertising, billboards, bus benches and even the interior of taxis.

These types of outdoor advertising are particularly beneficial if you’re looking to promote your brand in targeted geographical areas. For instance, billboards are most effective when located close to the business advertised.

Like a billboard, bus bench advertising is an excellent advertising tool because it's highly visible. Bus bench advertisers have a huge audience, in terms of drivers held up in traffic or at red lights. This type of outdoor advertising also allows people to interact with the ad. Similarly, transit advertising on buses and in taxis reaches many potential customers, especially commuters.

Or for businesses on a budget, graphic pavement signs can be just as useful for promoting special offers and drawing in customers from afar. They can be a great way of boosting sales and interest in your brand. It’s best to place them directly outside your business or in a retail area to steer people towards your premises. Forecourt signs have a long lifespan, are relatively cheap to purchase and can be customised with a variety of messages.

Street advertising is a becoming an increasingly popular and effective means of advertising. The progression of mobile technology and websites also means people can be driven to take action instantly. From QR codes to simple web addresses or even apps like Snapchat and Instagram, it can be a way to begin a conversation with the consumer.

Advertising Banners And Flags

Advertising banners and event flags are a more traditional form of outdoor advertising. Commonly used for displaying logos or short snappy messages, they’re great for attracting attention both outside your premises and at events.

Indeed, they are portable and sturdy enough to be used in both instances. Compared to other street advertising, advertising banners and flags present a more affordable option. They also have the advantage of being relatively easy to erect and offer a large advertising space.

Are you considering any of the above types of outdoor advertising? If you want to discuss your options with a professional, feel free to contact us at Marler Haley. Call us today on 0808 149 4657. Our dedicated, knowledgeable team are more than happy to offer advice.
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