Behind the Glass Display

Whilst it’s great to see and touch products at an exhibition, there are some products that are too priceless to touch and so remain behind glass.

The glass display showcases some of the most precious and expensive products. From jewellery exhibitions to fancy antique fairs, the glass display enables you to look and not touch.


Glass displays not only protect valuable items but they showcase them in an elegant way. Image:

We take a look at six of the most valuable exhibitions in the antique and jewellery industries that are viewed behind the glass.

The glittering Goldsmiths Fair

Often referred to as the king of jewellery exhibition events, the Goldsmiths Fair is held in September/October every year at the grand Goldsmiths Hall in St Paul’s, London.

This two week experience allows you to see a dazzling display of hundreds of independent designs in silver and gold with just about every piece of jewellery you can imagine.

Learn the past at the Sunbury Antiques Market

If you’re interested in learning about the past then look no further than the antiques market at Kempton Park Race Course.

With free admission and parking and more than 700 stands jam packed with historical pieces that are too expensive to touch, you really can’t get any better.

The world of unique crafts at the Origin

The Origin is the Craft Council’s contemporary fair held on an annual basis at Spitalfields Market. With an impressive number of jewellery, ceramics and texture displays with the tagline of “Made not Manufactured”, you will most definitely see a whole host of unique 21st century pieces behind glass.

This is a great exhibition for encouraging new ideas and innovations.

Collectors can enjoy Helmsley Antiques and Vintage Fair

This collectors fair is regarded as one of the best in the country. After it was first established back in 1979 it has become a popular event – and for good reason.

With a great selection of antiques and collectables there is plenty to see and enjoy during the five-day exhibition during Easter and New Year, so make sure you take plenty of time to look around!

Be part of the future with Craft Central Open Studios

Craft Central is a pioneering not-for-profit organisation that is dedicated to building a strong future for craft and design. Each year they hold a range of open studios where both members and the general public can meet the jewellery and craft designers in their studios and take a look at their latest collections.

Everything will be locked away in glass displays but it is most definitely a feast for the eyes.

Gloucester Goes Retro Festival

This festival takes centre stage every August bank holiday when the city of Gloucester goes back in time. Each street is themed to a different era, hosting classic and retro fashion items and garments.

Whilst many items will be available to touch and buy, the most expensive will be hidden away behind glass.


A stylish and contemporary display solution, the glass cabinet is a great way to display precious items that you’d like to keep safe.

Fantastic Fabric

zip-up-blok1Exciting and contemporary, fabric exhibition displays bring a whole new dimension to any event.

The vast size and curved lines of the fabric display are guaranteed to help you create the ultimate wow factor and attract visitors to your stand.

How Fabric Exhibition Stands Work

The fabric is designed to stretch tight through tension as it’s slipped over a supporting framework which is normally made from light aluminium tubing. Giving your graphics a fabulous look which stands out, the frame also ensures that your graphic remains wrinkle free, providing you with a seamless backdrop.

The Benefits of a Fabric Display

Fabric displays come in a range of shapes and sizes and provide many benefits.

  • Regardless of the shape and size, all fabric displays have a lightweight click- fit frame which is easy to assemble and take down. The click- fit frame packs away easily too.
  • Fabric displays are made up of a one piece, scratch and crease resistant graphic that is seamless when attached to the frame. Use your graphic over and over again and make an impact each time.
  • Graphics are printed in to the fabric as opposed to on to it meaning that you can wash it as many times as needed without worrying about fading and cracking. When folded and packed away, it also takes up very little room.
  • The whole display is very easy to transport which is great news for travelling salesmen who want to exhibit their brand throughout the country and worldwide.
  • And for those of you that are environmentally conscious, one of the best benefits of the fabric display is that once you’re finished with it, it can be recycled.


What does Fabric have to Offer?

Fabric is fantastic for offering a fresh, new, and exciting alternative to more traditional exhibition stand displays meaning you get the chance to stand out from the competition. And why not choose to stand out? Exhibition halls are, generally, filled to the brim with pops and banners. It’s important to remember that your stand speaks louder than you do about your brand so if you’re trying to convince people that you’re innovative, you need to show it.

Not only will a fabric display give you the chance to shine and own the show but it will bring the focus onto you and get people talking to and about you. Fabric is vibrant, fresh, and shows your clients that you’re doing something different. It offers you the chance to mix things up which is important in the world of business.

Congratulations Animal Rescue Cumbria

animal-rescue-cumbriaWe’d like to say a big congratulations to Animal Rescue Cumbria for winning our fifth annual charity competition!

Animal Rescue entered the competition with a poem on our Facebook page. Explaining in five touching stanzas what they do, what equipment they’d like to purchase (a pop up banner and notice board), and what impact that equipment would make, the charity walked away with a massive 816 votes (54.69%) after two weeks of public voting!  They also get to walk away with the £300 prize to spend on anything on the site.

Rehoming Animals Since 1972

Animal Rescue Cumbria rescue and take in cats and dogs and where possible, find them suitable new homes. The charity was formed in 1972 after a group of ladies read an article in the local press stating that a large number of pets were “being put to sleep by the local RSPCA because suitable homes were not available”. After reading this, the ladies were spurred on to take animals in until they were able to find them permanent approved housing.

Animal Rescue continues to take in cats and dogs and works to keep them healthy and where possible, find them a new home.

Let’s Celebrate!

We believe in the hard work charities do to raise awareness of their causes and want to celebrate Animal Rescue Cumbria by giving them £300 to spend on anything on the site. We’d also like to celebrate the fact that this was the competition’s biggest year yet!

We received 37 entries from a range of charities such as health, children, and animal care, and we’d like to thank them all again for participating.

We look forward to receiving your entries next year to see what impact winning the competition would have on your charity but, until then, please read the winning poem by Animal Rescue Cumbria below.



geaorge-mildredThe homeless pets pour through ARC’s door,
(It’s hard to stem the flow).
But donations are running dry,
Our bank balance is low.

We vaccinate each dog and cat,
We neuter, worm, de-flea.
Each animal’s kept warm and fed
And heaped with TLC ❤

To carry on our vital work
We need to spread the word.
“Our animals depend on you!”
The message must be heard.


Our pop-up banner’s fallen down,
Our notice boards are old and sad.
enzoThey do not catch the public’s eye,
We need some new ones, real bad!

A rain proof board or coloured sign
To tell the public what ARC does.
£300 would do the trick,
Our cats and dogs say “vote for us!”


All images belong to Animal Rescue Cumbria.
Cats – George and Mildred
Dog – Enzo

So you want to make a Successful sale?

With exhibition season about to take hold, it’s safe to say that you won’t be the only business setting up your stand to entice customers. In fact, you can guarantee that competition will be fierce.

In order to make your exhibition stand really stand out, attract leads, and ultimately sales, there are a few things you need to keep in mind…

One Word: Design

Exhibiting is all about capturing the attention of your audience. Once you’ve managed to do that you can go into overdrive to keep them entertained with your sales talk, freebies, or even dazzle them with the newest technology.

Remember your design though. It’s the design of your exhibition stand that will get the sharks circling around you so ensure your stand is visual and stands out from the others in the room – don’t be shy about going bold, bright, or contemporary. It’s the way to your customers’ hearts!

Don’t forget to incorporate what you do into your design too.  Let your visitors know who you are and what you do because on average, they’ll probably only spend around 30 seconds at your stand. Impress them immediately and give them a reason to stay.


Don’t be afraid to bring a banner with you that will attract the crowds. Be innovative and make your display two dimensional. Curved display surfaces featuring moving images and pictures also work really well as do innovative videos that are both funny and interesting.

This is a fantastic way to bring the curious visitors to your doorstep.

Don’t be shy and get Interactive

TelescopiciPad_MaxHeight_LargeVisitors want to feel involved so give them something that will engage all of their senses and not just their eyes.

Consider incorporating the latest technology or your product or service into your stand to hold your visitors’ attention. Consider including innovative videos that are funny and interesting – answer their questions with the information you provide. And how about showing off your social media platforms? Stream your live tweets and encourage visitors to join in using their smartphones.
Yes, leaflets are a good takeaway and provide your visitor with vital information but you need to make it interesting and you need to be interactive.

It’s also worth using iPads to collect information which can eventually be used as leads to generate new sales. It also helps speed up the after-show contact process.

Depending on your budget you could also create a free app specifically for the exhibition that picks up on the design themes of the stand itself. This will give your visitors a visual prompt and/or reminder when they look at it later on, allowing everyone to access information about your company at their leisure.

Get your Staff Motivated

Now that you’ve managed to get visitors to your stand, it’s important to ensure that they’re engaged and interested in what they’re listening to. In order to do this successfully, it’s important that your staff are on the ball.

Contrary to popular belief, visitors do not want your staff to stand there with a smile painted on their face preaching about how your company has changed the face of the industry. Instead, they want to be greeted by a personable character with a sense of humour.

Ensure your team are knowledgeable about your brand and the products you’re trying to push to ensure that they can answer just about every question that’s thrown at them.

Your stand design should primarily focus on your core strategy and make use of the tools that you have at your disposal to ensure you get your message across loud and clear.

Now that you understand how an exhibition can really get you the sales, it’s time to get set up and communicate with your audience!

*Images from Pinterest and Marler Haley

Charity Competition Finalists 2015

Our fifth annual charity completion closed yesterday and it’s been our biggest year so far! Thank you! Without your entries we wouldn’t have had a record year.

With a mixture of charities and organisations entering in a range of ways, picking the three finalists was exciting… and very hard!
After much deliberation though, the three finalists of the Marler Haley Annual Charity Competition 2015 are…

  • Animal Rescue Cumbria
  • Hope for Tomorrow
  • Teens Unite Fighting Cancer



animal-rescue-cumbriaAnimal Rescue Cumbria

Animal Rescue Cumbria entered the competition with a poem on our Facebook page.
If they win, the charity would like to purchase, according to the last two stanzas of their poem, pop up banners, notice boards, and preferably ones that are rain proof and coloured to stand out in all weather!

Animal Rescue Cumbria rescue and take in cats and dogs and where possible, find them suitable new homes. Re-homing them since 1972, the charity was formed after a group of ladies read an article in the local press stating that a large number of pets were “being put to sleep by the local RSPCA because suitable homes were not available”. This spurred them on to take animals in and keep them until permanent approved housing could be found.

hope-for-tomorrowHope for Tomorrow

Hope for Tomorrow also entered via Facebook and let us know what winning the competition would mean to them and their patients. The charity launched the world’s first ever mobile chemotherapy unit in Gloucestershire in 2007 with the aim of reducing stress and strain on the patients. To date, the charity has launched nine of these units around the UK and each has the ability to treat between 18-20 patients every day five days a week.

Winning this competition means that more patients would receive this supportive service as the charity could promote themselves even more which in turn would help them raise more funds to get more units up and running.

teens-unite-fighting-cancerTeens Unite Fighting Cancer

Teens Unite Fighting Cancer entered via Twitter to let us know what winning the competition would mean to them.

Co-founded by Karen Millen OBE and Debbie Pezzani in 2007, Teens Unite stemmed from “a passion for supporting those in need” as well as several years of “research in the teenage cancer field ascertaining what was lacking for this age bracket”.
The charity helps young people build on their self esteem and self confidence as well as working to tackle feelings of isolation. Winning this competition would help the charity travel to different locations around the UK to further raise awareness of the affects cancer has on teens.


Do you want to try raise money and awareness for charity? Why not look into setting up an exhibition stand to get in front of an audience. 

Marler Haley Charity Competition Entries

Firstly, we’d like to say a big thank you to all who have entered our charity competition this year.
Not only was this year our fifth year but it’s been our biggest year yet!

We’ve thoroughly enjoyed your responses and will be announcing the winner later on today.
In the mean time though, these are the entries we received for the Marler Haley Charity Competition 2015:

Stay Up Late

North Birmingham Cats Protection

Cardiff People First

Harrogate and Ripon Volunteer Centre

Animal Rescue Cumbria

Hearing Link

RSPCA Bristol

National Osteoporosis Society

Lucys Day Out

Teens Unite Fighting Cancer

Alive Activities

Addington Fund

Anxiety UK


St Marks Foundation

The Door Youth Projected

Anaphylaxis Campaign

The Silver Line

West London Day Centre

Breastfeeders Aloud

Twenty Twenty UK

Stroke Association


Teamwork Trust

Celia Hammond

Big Help Project

Redwings Horse Sanctuary

Hope for Tomorrow

Felix Fund


2gether Charity Shop

Spires London

Blind Children UK

Galapagos Conservation Trust

Alstrom Syndrome UK

Chronicle Sunshine Fund

Children England


In the Spotlight – Raunds Park Infants School

As you might already be aware, our annual charity competition is currently running and is open to all UK charities and community organisations. Charities and organisations, big and small, have been entering for a chance to win £300 to spend on absolutely anything on the site.

Raunds-Park-InfantsTo get an idea of how display equipment can be used, we first spoke to the AGF who let us know which displays they’ve used for their fundraisers and what they think works particularly well for them. This time, we spoke with Emma Duff, chairwoman of the PTA at Raunds Park Infants School, Northamptonshire, to find out what display equipment the school uses for events and what they’d like to use in the future.

A community school for children aged between 4-7 years old, the aim of Raunds Park Infants is to work together to ensure that all of the children who attend the school have access to a “stimulating curriculum which supports their present understanding and broadens their horizons”.

From all of the display equipment you’ve ever used, what do think has worked particularly well?

We use notice boards and A-frames which work well – we’ve found that these two displays are great for communication. We use them for our family fun days.

If you could pick an ideal piece of equipment, what would you pick and why?

An external notice board would be ideal. It would be nice to visually communicate with more people about the events we have as at the moment we rely a lot on word of mouth and Parent Mail (emails sent out to parents who are subscribed).

What events are coming up for Raunds Park Infants School?

We tend to have two fairs and around four other events in a year. The summer fair is our main event. We’re trying to do more though. Moving forward we’re trying to do tabletop sales, movie nights, and discos to fundraise and bring the community together.

You can follow Raunds Park Infants School on Twitter for the latest news.

Memorable art Events put on in aid of Charity

There are a million and one reasons why events are put on in aid of charity. From increasing awareness of global problems to raising funds for disaster zones, the events often go a long way in helping those in need of assistance – in whatever form that might be.

Memorable campaigns are not necessarily those that bring in vast sums of money or those that reach the most people – although both of those factors remain important.

The most memorable charity campaigns are those which lend support and help to drive change; from helping people into work or homes to making people aware of the struggles that those around them face.

Below, we’ve listed a handful of memorable events that provide support to a charity or community organisation.



The University of Leeds ran a charity initiative named Piano Postcards in 2012. Image from


Cooking up a Storm in Shoreditch

Fifty Chefs – The Hands That Feed London was a photographic project that went on show in Shoreditch in April 2015. Taking a decade to put together it featured images of the faces and hands of chefs, kitchen hands, and many other people who cook for London’s population, their kitchen battle scars shown in all their glory.

Sales from the prints went towards London-based charity FareShare. The charity distributes food that would otherwise be wasted to around 8,000 vulnerable Londoners and more than 75,000 people nationwide.

Encouraging Offenders to get Artistic

The Koestler Trust works as a prison arts charity that showcases, awards, and sells artwork by offenders and detainees. Yearly awards are held to recognise the best work as the charity attempts to encourage change amongst those behind bars whilst keeping them motivated to do better for themselves.

More than 8,000 pieces of art are submitted every year and the national exhibition attracts upwards of 20,000 visitors. The charity focuses on attempting to channel the energy of the offenders into something positive in the hope of cutting rates of reoffending.

Life in a Belgravia Gallery

As the Belgravia Gallery approaches its 30th anniversary in 2016, it still follows the same concepts as when it first opened. Situated in the heart of Mayfair, the gallery has a strong emphasis on art for charity with proceeds going towards The Sebastian Hunter Memorial Trust.

Run by mother and daughter Anna Hunter and Laura Walford, everyone involved helps to raise funds to aid disadvantaged people and to build schools in Tamil Nadu, South East India. Not only does this empower young people but it provides education, healthcare, and livelihood opportunities that others might take for granted.

Postcards in Leeds

The University of Leeds ran a charity initiative named ‘Piano Postcards’ in 2012 to coincide with the world-renowned Leeds International Piano Competition run by Dame Fanny Waterman. Aiming to raise funds for two high profile music charities, Nordoff Robbins and Live Music Now, the event included several famous faces such as Emeli Sande and acclaimed writer Alan Bennett.

The university has hosted the International Piano Competition for the majority of its history spanning more than 50 years and by running the Postcards initiative, links between the institution, the community, and the local music scene were strengthened.

Making an Event Memorable

These are all small scale examples of memorable events that have provided welcome support to people around the world.

The act of creating an event in the name of charity is relatively straightforward. For generations many charities have hired halls and hotel suites to host events and, while the majority are usually a success with plenty of money being raised, the key is to ensure that guests remember what the event was about when they wake up the next day.

This means thinking outside of the box and coming up with innovative takes on traditional events.

Freestanding Displays vs. Shell Scheme Graphics

As exhibition season is approaching, we thought it might be useful to take a look at how to utilise your shell scheme space. The system is usually always provided by the event organiser so you need to decide whether you’re going to opt for shell scheme graphics or fill the space with freestanding display equipment.


Shell Schemes

Flexitol-LadermaShell scheme panels are typically 2400mm x 1000mm but can vary depending on the exhibition. We recommend you check before ordering. If a custom size is required, we can create panels to fit.


Shell schemes always include walling and might even include lighting to help you illuminate your message and stand out amongst the crowd.

This sleek design option means that you don’t use up any of your floor space – you’re provided with maximum space to use for prospective clients.

These rollable PVC panels are lightweight and easy to pack away making travelling hassle free.

Panels can be custom built to fit your venue.

Graphics attach using either Velcro or magnetic strips. Quick and easy!

You can create one big message with individual panels or take users on a journey with each panel.

Your graphics can be as vibrant or as simplistic as you like.


Shell scheme systems aren’t universal. Your panels from one won’t always fit another meaning that if you were hoping to exhibit with the same message, you might have to repurchase.


Asking for a panel size that can fit all. If you know your stand sizes in advance (and your objectives are the same for each show), you could work your production and design teams to find a middle size that could work across all of your shell scheme systems.

Adding technological interaction to your walling. Technology is a great way to grab the attention of attendees.

Using a freestanding display or two in your shell scheme. iPad holders, literature stands and even a banner stand can still add plenty of value whilst taking up minimal space.

Freestanding Displays

MK ServicesFreestanding displays cover a range of display equipment such as pop up stands and banners. If you have a space only stand or are exhibiting somewhere smaller, this might well be the option for you.


Freestanding displays are portable, freestanding and usually lightweight.

These displays come in a range of sizes from the horizontal fabric stand through to the literature rack and humble banner stand. Anything that stands by itself can be used in your exhibition space and can be used as a freestanding display.

Whether you have a large space or a small space, you have plenty of room to play with. Let your imagination run free.

Depending on your objectives for future shows you can use your displays time and time again. You could also use them semi- permanently in reception areas.

If your venue allows it, you could add a modular wall for extra branding. Not only could you add an interactive screen here but you’d be able to claw back any space you might have lost by using your other displays.

If your stand is predominantly freestanding then it’s likely that you’ll have more than one open side. This is an advantage as attendees can walk in from more than one side, opening your stand up to more business.


It’s easy to get carried away and clutter your space. Remember, the more equipment you buy is the more space you use up. This is space you could use to entertain potential clients.


Using different types of displays to save space. The classic Veloce pop up takes up more room than a fabric display, for example. It’s an excellent alternative if you need more space.


Your venue will almost always dictate the type of space you’ll be exhibiting in but if you ever have a choice, it’s always worth considering your objectives before making a decision.

Do you require lots of space to entertain clients? Or do you just need a small amount of space? What’s your budget like?

As we’ve seen, shell schemes can work out to be cheaper, even if it is a very large space.

Your design is vital. Regardless of whether your main focus will be a space saving fabric display or the branded panels of your shell scheme, we believe these design tips might be of use.

In the Spotlight – The Andrew Grene Foundation

agf-logoWe’re holding our fifth annual charity competition this year where charities can win £300 to use on the site. Whether they need to promote their cause, fundraise, or would simply like to update their display equipment, we’re excited to help make it happen.

With the competition well under way, we thought it would be a good idea to see how other charities and organisations use display equipment to raise awareness. First up is the Andrew Grene foundation.
Set up and named after Andrew Grene who passed away in the Haitian earthquake of 2010, the AGF is a charity with a vision to see “quality education and economic opportunity… broadly available across Haiti”.

Their mission? To give the people of Haiti the resources they need to develop themselves through education and microfinance.

Fundraising is the main objective of this charity and so publicising their vision and mission is important. We had a quick chat with the AGF’s director of fundraising, Jane Holden, to find out what equipment the AGF uses…

What type of fundraisers do you hold and what equipment do you use for them?

We hold cycling fundraisers in Ireland and use a mixture of banners, roller banner stands and flags. For our golf days we use A-frame displays and flags. We also used a fabric pop up display for the launch of our film premiere last year.



Simon, Michael and Mike rode from London to Paris in three days to raise money and awareness of the AGF.


From all of the equipment you use, what do you think works particularly well?

Flags work really well and are easy to take abroad. For local events, pop up banners are ideal as they come in a carry case. A-frames are also nice and work very well with our fundraising efforts.

What events will you be attending over the next few months?

We have the Rutland Half Marathon coming up in September and a Curry and Quiz night!


A small charity, the AGF is based in the UK and has an office in New York as well as many supporters in Ireland. The charity also uses a range of equipment to stand out and make their cause known. To keep up with what they’re doing, join them on Facebook and Twitter.


Stand out with a Freedom Street Flag

The Freedom Street Flag commands attention.
As this flag is worn on the back, it’s very hard to miss making it perfect for promoting your brand, product or special offer.

Promotion has Never been Easier or more Instant

Perfect for advertising on the move, this flag is hands-free, lightweight, and bound to pique the interest of those who see it. It’s also easy to assemble. Simply attach the flag to the pole, insert into the backpack, and put it on.

Three Different flag Shapes to Choose fromStreetflag Teardrop

The street flag is available in a feather, teardrop and edge shape. The feather stands at 1.2 metres and the teardrop and feather are less than 1 metre.

There’s bound to be a street flag that can help you stand out and further promote your brand.

The best Alternative to the Sandwich Board

Need to drum up some more sales for your brand? Want everybody to know about your new location? Perhaps you’re simply trying to direct people to your food sampling station. Either way, it’s goodbye sandwich board and hello street flag!

The days of wearing a heavy board are gone. It’s time to embrace this lightweight and comfortable piece of innovative advertising equipment.
Whether you choose to display only your brand logo or opt to include a short USP along with it, the street flag is worth considering if you hope to increase sales.

Raise Awareness

As well as sales, the street flag is perfect for raising awareness of your charity.
Whether you’re at a charity event or in the middle of the city centre on a Saturday afternoon, the street flag not only helps you raise awareness but, it works well as a signpost for the public to let them know where they can find you.

Always be visible

Regardless of whether you’re trying to increase sales, raise awareness, or you simply need to be easily identifiable to the public or a specific group (think a teacher to her class on a school trip or a tour guide to their group), this flag is definitely worth considering.

Using Freebies and Entertainment to Generate Leads

We’ve all been to marketing conferences and have witnessed companies trying to get their message across to potential customers. From half naked cheerleaders, candy jars full of sugary treats and freebies such as pens, stress relief balls and branded bottles of juice, you have to wonder if these tactics actually work.

When a potential customer walks away with a handful of freebies and a smile on their face from the entertainment, what are they walking away remembering?
Are they thinking about the brand or are they happy because they managed to grab a handful of freebies and watch a spectacular show?




What freebies do you walk away with? – Image from blog.geektechbranding


Trade Shows are like Trick or Treating

Think back to the last trade show you attended. It’s highly likely that you came back with a bag full of freebies reminiscent to the bags full of treats you’d come back with after trick or treating as a child.
You would have visited lots of houses, shouting trick or treat to whoever answered the door. If you wanted some more treats you might have even spoken with them.

The houses that were decorated extravagantly and gave the best treats were the ones you visited and remembered. Houses that didn’t make an effort and gave bad ‘treats’ were also remembered and were never to be ventured to again because of the disappointment.

The trade show is the same. Just like the houses giving away treats, the stands are all trying to get you to take their product or service. Each stand will be competing with another so what can make them stand out? What can a brand do to get people to visit their stand?

How happy are you

How happy are you? – Image from via Pinterest

Draw the Crowds in

What good is it having a quality product and a well written sales pitch if you don’t have anyone listening? This is where the entertainment comes in.

Entertainment could be a group of cheerleaders at the side of your stand putting on a short routine every 40 minutes. It could also be a bit of music and lighting to liven up your display space.

Think back to trick or treating. Would you have visited a house with boring or no decorations? It’s highly unlikely. You might want to consider using entertainment when you attend your next big trade show because people will flock to something that looks interesting.

Freebies are fun

Now that you’ve grabbed the attention of visitors, why not keep them around a little longer by offering a few freebies?

Always make sure your freebies are branded and do your best to make sure they’re linked to your brand in some way.

The key thing to remember about freebies though is that you must display them in a way that catches the visitor’s eye.

What are you About?

The crowds came because of the entertainment and they’ve been supplied with a few freebies. It’s now time to let them know who you are and why they need you.
At this point you will lose people as they go on to the next stand, looking for more entertainment and more freebies. Others will stay though.

Whether they’re staying out of intrigue or because your brand is what they’re looking for, you need to be able to keep them interested and let them know why they can’t leave your stand without first passing on their details.

Your USPs are key here. Make sure they’re clear.

My Product or Service isn’t that Exciting

Offering head massages and decking your exhibition stand with lighting and music will definitely muster interest but will that interest convert into leads?

If your product or service isn’t that interesting, is it worth you offering such extravagant entertainment? If you’re asking yourself this question, it might be worth looking at what your competitors do to get an idea. Ultimately, you need to gauge whether or not it’s worth spending big on entertainment.

There’s a lot of Competition

It’s very unlikely that you’ll be the only stand offering your service. Competition is fierce and in today’s world, people tend to comparison shop to find the brand that suits them best.
You might have the fancy display but if you haven’t positioned your brand in the right way, your competitors will gain new leads and not you.

In order to stand out against the competition you need to plan. Plan your entertainment, freebies and USPs – find the right balance between these things so that your service or product comes out as the overall focus.


What are your experiences with using freebies and entertainment to generate leads?

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