Stand out with a Freedom Street Flag

The Freedom Street Flag commands attention.
As this flag is worn on the back, it’s very hard to miss making it perfect for promoting your brand, product or special offer.

Promotion has Never been Easier or more Instant

Perfect for advertising on the move, this flag is hands-free, lightweight, and bound to pique the interest of those who see it. It’s also easy to assemble. Simply attach the flag to the pole, insert into the backpack, and put it on.

Three Different flag Shapes to Choose fromStreetflag Teardrop

The street flag is available in a feather, teardrop and edge shape. The feather stands at 1.2 metres and the teardrop and feather are less than 1 metre.

There’s bound to be a street flag that can help you stand out and further promote your brand.

The best Alternative to the Sandwich Board

Need to drum up some more sales for your brand? Want everybody to know about your new location? Perhaps you’re simply trying to direct people to your food sampling station. Either way, it’s goodbye sandwich board and hello street flag!

The days of wearing a heavy board are gone. It’s time to embrace this lightweight and comfortable piece of innovative advertising equipment.
Whether you choose to display only your brand logo or opt to include a short USP along with it, the street flag is worth considering if you hope to increase sales.

Raise Awareness

As well as sales, the street flag is perfect for raising awareness of your charity.
Whether you’re at a charity event or in the middle of the city centre on a Saturday afternoon, the street flag not only helps you raise awareness but, it works well as a signpost for the public to let them know where they can find you.

Always be visible

Regardless of whether you’re trying to increase sales, raise awareness, or you simply need to be easily identifiable to the public or a specific group (think a teacher to her class on a school trip or a tour guide to their group), this flag is definitely worth considering.

Using Freebies and Entertainment to Generate Leads

We’ve all been to marketing conferences and have witnessed companies trying to get their message across to potential customers. From half naked cheerleaders, candy jars full of sugary treats and freebies such as pens, stress relief balls and branded bottles of juice, you have to wonder if these tactics actually work.

When a potential customer walks away with a handful of freebies and a smile on their face from the entertainment, what are they walking away remembering?
Are they thinking about the brand or are they happy because they managed to grab a handful of freebies and watch a spectacular show?

 

 

freebies

What freebies do you walk away with? – Image from blog.geektechbranding

 

Trade Shows are like Trick or Treating

Think back to the last trade show you attended. It’s highly likely that you came back with a bag full of freebies reminiscent to the bags full of treats you’d come back with after trick or treating as a child.
You would have visited lots of houses, shouting trick or treat to whoever answered the door. If you wanted some more treats you might have even spoken with them.

The houses that were decorated extravagantly and gave the best treats were the ones you visited and remembered. Houses that didn’t make an effort and gave bad ‘treats’ were also remembered and were never to be ventured to again because of the disappointment.

The trade show is the same. Just like the houses giving away treats, the stands are all trying to get you to take their product or service. Each stand will be competing with another so what can make them stand out? What can a brand do to get people to visit their stand?

How happy are you

How happy are you? – Image from behance.net via Pinterest

Draw the Crowds in

What good is it having a quality product and a well written sales pitch if you don’t have anyone listening? This is where the entertainment comes in.

Entertainment could be a group of cheerleaders at the side of your stand putting on a short routine every 40 minutes. It could also be a bit of music and lighting to liven up your display space.

Think back to trick or treating. Would you have visited a house with boring or no decorations? It’s highly unlikely. You might want to consider using entertainment when you attend your next big trade show because people will flock to something that looks interesting.

Freebies are fun

Now that you’ve grabbed the attention of visitors, why not keep them around a little longer by offering a few freebies?

Always make sure your freebies are branded and do your best to make sure they’re linked to your brand in some way.

The key thing to remember about freebies though is that you must display them in a way that catches the visitor’s eye.

What are you About?

The crowds came because of the entertainment and they’ve been supplied with a few freebies. It’s now time to let them know who you are and why they need you.
At this point you will lose people as they go on to the next stand, looking for more entertainment and more freebies. Others will stay though.

Whether they’re staying out of intrigue or because your brand is what they’re looking for, you need to be able to keep them interested and let them know why they can’t leave your stand without first passing on their details.

Your USPs are key here. Make sure they’re clear.

My Product or Service isn’t that Exciting

Offering head massages and decking your exhibition stand with lighting and music will definitely muster interest but will that interest convert into leads?

If your product or service isn’t that interesting, is it worth you offering such extravagant entertainment? If you’re asking yourself this question, it might be worth looking at what your competitors do to get an idea. Ultimately, you need to gauge whether or not it’s worth spending big on entertainment.

There’s a lot of Competition

It’s very unlikely that you’ll be the only stand offering your service. Competition is fierce and in today’s world, people tend to comparison shop to find the brand that suits them best.
You might have the fancy display but if you haven’t positioned your brand in the right way, your competitors will gain new leads and not you.

In order to stand out against the competition you need to plan. Plan your entertainment, freebies and USPs – find the right balance between these things so that your service or product comes out as the overall focus.

 

What are your experiences with using freebies and entertainment to generate leads?

How Billboards went from Being Images on Paper to Dispensers of Free Beer

The billboard was around long before the aeroplane and it’s a form of advertising that has permeated every part of the globe. It’s the largest canvas a brand has, allowing them to display their message with such prominence that it’s hard for people not to stare.

Taking over the physical landscape in a way that no other form of advertising ever has, or probably ever will, we take a look at the billboard’s life from its inception in the 1830s to the present day…

1830s – The Billboard is Born

The earliest billboard was in the form of local roadside advertising in the US. Businesses would paint signs on walls and glue posters to fences or walls. A local thing, a pharmacy, for example, would display a large poster nearby to let passers-by know what they were selling.

Early billboards were generally quite small but that all changed in 1835 New York when Jared Bell introduced the large format American poster. A game changer, the current billboard posters of the day paled in comparison to Bell’s 50 square foot head turner.

circus-poster

Ringling Bros And Barnum & Bailey (circus poster) – Other industries soon followed suit. Image from oaaa.org

1860s – An Industry is Established

By the late 1860s a whole new industry had been established and the earliest recorded lease of a billboard took place in 1867. By 1870, close to 300 bill posting and sign painting businesses were operating in the US.

1890s – Co-ordination and Control

The Associated Bill Posters’ Association of the US and Canada was formed in Chicago and, according to the Outdoor Advertising Association of America, this was to “provide an expanded nationwide organisation for coordinating the services offered by member companies” as well as to deal with any “ethical concerns of early industry leaders”.
It was at this time that billboards became a part of the big league.

1900s – A Standard is Born

A standardised structure and size for billboards was introduced in 1990. The result? The billboard market exploded in a good way.

Big brands quickly jumped on board as they knew that the same ad could fit any billboard nationwide. Companies like Kellogg’s and Coca-Cola started mass-producing billboards as part of a national marketing effort and things have never been the same.

Coca-Cola Santa

Original Santa holiday ad “Thirst Asks For Nothing More”. Image from www.oaaa.org

2005 – Billboards go Digital

The next big change for billboards happened in 2005. By this point, most industries were going digital in some way, shape or form.

As Sdgmag.com so eloquently put it, the digital billboard introduced the ability to “provide timely, high-resolution advertising for multiple clients”. This enabled billboards to cement themselves as a relevant option at a time when marketing managers worldwide were flooded with highly engaging advertising options.

Billboard

A Clear Channel digital billboard. Image from budgetsignsandneon.com

2010 to the Present day – Moving Beyond the Screen

Whenever a new advertising technique/medium is unleashed into the world, it is met with a heightened sense of intrigue, interest and engagement from consumers. But as the new technique/medium becomes commonplace, consumers soon lose interest, become largely desensitised to it and engagement falls.

Over the last ten years, billboards have sought to reignite and maintain engagement and interest in a number of incredibly creative ways. They have moved beyond the two dimensional digital screen and in many cases, even beyond the traditional rectangle that the billboard had restricted itself to for decades.

Free beer Anyone?

If you happened to be near the Old Brewery Pub in London in April this year, you would’ve been greeted by a snaking queue of Londoners all waiting their turn to stand in front of a billboard.
This wasn’t just any billboard though. This was a Carlsberg billboard with a built in pump dispensing cool, fresh beer.
Their marketing message plainly stated “probably the best poster in the world”.

Carlsberg

Click for video

If we look at the evolution of the billboard, we see that advertisers are constantly trying to make them more engaging and personal whilst trying to break them free of their two dimensional mass marketing reputation.

Interestingly, this puts exhibitions and trade shows in an even more special place in today’s crowded marketing landscape. The exhibition is one of the only ways in which a brand can form a deep, meaningful and lasting connection with their target market – something all advertising and marketing methods strive to achieve. And the exhibition achieves this effortlessly, through good old face-to-face interaction. Perhaps billboards can inspire us to do more with exhibition stands… watch this space.

Marler Haley’s Annual Charity Competition

3CharityComp

 

Since 2011 Marler Haley has hosted an annual charity competition. Open to all UK registered charities to help them spread the word about their cause, they have the chance to win £300 worth of vouchers that are valid to use on any of our displays and display accessories.

Camp Nibble won our first ever competition

Studies have shown that rabbits are the most neglected and cruelly treated pet in the UK and this is what Camp Nibble’s primary focus is: rabbit welfare. Describing itself as a “rabbit rescue and sanctuary”, the charity also provides care and shelter for other neglected, abandoned and abused small animals. Founded in 2009, Camp Nibble is run by Hannah and Stephen.

They chose our table top display board kit which includes a table, fully printed, branded tablecloth and a display board.

Pop ‘N’ Grow won in 2012

Pop ‘N’ Grow started when Paula Smith gave birth to her baby Amelia in 2011. Amelia was moved to a neonatal intensive care unit and Paula was unable to dress her properly because of the tubes and lines. This is where the Pop ‘N’ Grow idea started.
The charity provides clothing made specifically for the neonatal environment making dressing your baby stress free.

Pop ‘N’ Grow chose to purchase a branded tablecloth and two banner stands with their vouchers.

In 2013, The Orpheus Centre won £300 worth of vouchers

Musician and songwriter Sir Richard Stilgoe and neurologist Dr Michael Swallow ran music weeks for disabled people in the mid 90s. Their popularity and effectiveness saw The Orpheus Centre open in 1998 at Sir Richard’s former family home in Godstone, Surrey. Growing from five live-in students to over 25 and with a number of day students attending daily, students are not only motivated by performing arts but they get to perform too.

Two banner stands and a display counter were purchased with the prize.

The Freddie Farmer Foundation won last year

Set up in 2011, the Freddie Farmer Foundation is all about providing physiotherapy to children and young people with cerebral palsy and mobility problems. The inspiration for the charity is Freddie Farmer who was born with cerebral palsy at 28 weeks weighing 2lb 12oz.

The Foundation’s old banner needed replacing and winning this competition allowed them to promote the Foundation and its cause with the display they purchased.

 

Freddie Farmer Foundation

Freddie Farmer
Image: http://www.freddiefarmerfoundation.org.uk/

 

The competition will be back again this year

We believe in the hard work charities are doing to raise awareness of their causes and with this competition, we are able to celebrate that hard work by offering a prize of £300 worth of vouchers to use on the site.

Whether you need to promote your cause or fundraise, we want to help lighten the load.

Keep an eye on our website and social channels over the next few weeks for more information on our annual charity competition.

 

Our top 5 Favourite Products

We have many amazing products on the site and thought we’d pick our top 5 favourites to help you out. These products are a mix of quality, reliability, excellence and innovation.

In no particular order…

Maxi Roller Banner Stand

Maxi-roller-banner-stand

A version of our very popular Genesis stand, the Maxi offers a larger graphic area at 850mm wide. Not only can you spread your message over a bigger banner but you can also be seen from afar as the Maxi stands at 2100mm high!

This stand works well at exhibitions and conferences as an added extra to your display and it can also hold its own and work individually too.

Why the Maxi Roller Banner Stand?

  • 850mmm wide
  • Quick to assemble
  • The graphic is anti-curl and won’t delaminate after a few uses
  • We’ll provide you with a 10 year guarantee.*

Veloce Pop up Display Stand

The Veloce Pop up Display Stand is an instant solution to your display needs. Assembling in minutes and ideal to use in shell schemes or stand alone, this display system provides you with a seamless graphic. As a bonus, its wheeled carry case doubles as a counter and comes with its own custom graphic wrap that can be attached quickly and easily.

The fully branded pop up works well at trade shows and the counter with its custom graphic wrap is perfect for displaying products or gathering data. When used together, you can be sure that your brand will be promoted well.

Why the Veloce Pop up Display Stand?

  • Easy to assemble
  • The wheeled carry case turns into a counter complete with graphic wrap
  • Lighting easily attaches to the top of the display helping your brand stand out even more to the passerby.
  • You’ll receive a 10 year guarantee with this display.*

Table Top Display Board Kit

This lightweight and easily assembled kit is made up of a senior folding display board system, a portable folding table and one full colour, branded tablecloth. A fantastic kit made for any indoor location, the Table Top Display Board Kit has been used at conferences, seminars and fundraising events to name a few.

Purchasing these products together as a kit not only means you’ll save 10%, but you’ll be able to immediately promote your cause, fundraise or exhibit from the moment you set up.

Why the Display Board Kit?

  • Easy to set up
  • The display board allows you to quickly and easily change your messages as and when needed
  • The tablecloth is Pantone matched (perfect colour matching for your brand) AND…
  • The ink is printed in to the material (sub-dye printed) meaning the colour won’t fade after a few washes and your logo will remain intact.

Counter & Computer Work Station 500

This counter and workstation is perfect for not only displaying your products but gathering information from interested visitors to your stand.
Available in a range of colours, there’s also the flexibility to add a custom graphic wrap meaning you can further promote your brand.

You can also choose from a black, beech, silver or white counter top and for usability, can opt to add an internal shelf. Overall, this is a fantastic addition to your brand as it can be adapted to work for you depending on how you need it.

Why the Counter & Computer Work Station 500?Freedom-Feather-Flag

  • Assembles in minutes
  • Holds up to 90kgs of weight
  • There are many custom options available.

Freedom Feather Outdoor Flag

And because summer has finally come around, we’ve chosen the Freedom Feather Outdoor Flag as our final top 5 favourite product.
Lightweight and weather resistant with the ability to withstand winds of up to 18mph, our feather flag comes in a variety of sizes with the tallest standing at 5.2 metres!

This flag is sure to help you stand out during the busiest of periods and with our prices including your custom graphic, promoting your brand and its products/ services is made simple.

Why the Freedom Feather Outdoor Flag?

  • Weather resistant with the ability to withstand winds of up to 18mph
  • Choose from a range of bases to support your flag
  • Lightweight and easy to transport.

 

*Please note that our 10 year guarantee covers manufacturing defects ONLY.

**Please also note that once your display has been delivered, you have 7 days from the delivery date to report any issues to us (manufacturing or otherwise).

Make an Impact with Hanging Banners

Think about all of that wasted space where eyes stare at blank walls or open rooms.
The simple use of a hanging banner could fill that space with colourful, informative images and text, whilst not stealing valuable floor space.

Whether you’re a car dealership wanting to shout about a new car, a gallery promoting upcoming events or a gym announcing new offers, hanging a banner will attract that all important attention and get your message across.

Marler Haley hanging banners are ultra lightweight and simple to hanghanging-banner

Made from an ultra-lightweight fabric and using a simple rail system with easy to use snap action, you can quickly replace and change your banner depending on the message you wish to portray. This ultra-lightweight fabric and simple hanging system means it can easily be hung in various locations including walls or ceilings, relieving any concerns of being restricted by awkward locations or unsuitable structures.

As well as using our rail system to mount your display, you can also hang your banner with plastic or metal eyelets from the ceiling, tables or even raised from the floor. This enables your display to be viewed at a range of eye-levels, capturing all those wandering glances.

We offer a variety of options to suit your requirements

Varying size options are available from 500mm to 1200mm wide. If you require something that bit bigger though, custom options are available.

There are also considerations to think of when choosing the design and placement of your hanging banner. With the printed fabric you will get a 70% show through of your design, therefore you need to carefully consider how it might look if you have text on the banner. If you know both sides will be viewable we can sew two banners together within the custom options, giving you that extra coverage.

Hanging banners are versatile and eye catching

Hanging banners are a great way of livening up a blank space and they allow a quick and easy way of bringing interest and intrigue to a wasted space. Make a stairwell become bright, colourful and an excellent marketing tool to grab your customer’s attention for future events and deals, new products or anything else you wish to advertise.

Think about a great magician. They will carefully use the power of persuasion, subconsciously inserting an idea into the mind of the person.
This is exactly what a hanging banner can do.

Introducing our new Advertising Block

Marler Haley are announcing a cutting edge new product! We introduce to you our advertising block which allows you to display any substrate, cut and print exactly the way you want. We can print onto acrylic and foam board which can both help provide that unique and eye-capturing finish.

What makes this product truly special is the fact that you get to choose your own custom shape for your graphic, printed exactly to your requirements; whether that be from a basic logo to a giant chicken!

Acrylicadvertising block

Your designs can either be printed onto clear acrylic or opal acrylic, giving you the finish you require.

The clear acrylic is totally transparent to clearly view your design. Marler Haley carry out a process called reverse printing where the graphic is printed in reverse on the back of the acrylic and then the design is shown through. This means that the customer can then see the design through the back of the acrylic, giving an eye-capturing cloudy effect. Customers also have the option to leave some of the design blank so that you can see completely through the design, ensuring your brand stands out.

Alternatively, the opal acrylic gives a frosted effect as the graphic is printed on the front and the back is heavily frosted so you can’t really see the graphic. This is a more expensive option but is capable of grabbing bags of attention.

We cut the graphic out using a laser on a state of the art Blackman & White iCutter. As part of the process to complete that high-end look, we also use a flame polish that smooths out the edges.

Either way, if you’re looking for a luxurious finish then our printed acrylic is an ideal option. Acrylic is not only extremely hardwearing but it provides a way to promote your design with a completely new edge and feel.

Foamboard

If you’re on a slightly lighter budget then our foamboard option is a more cost effective solution than the acrylic, but not as hard wearing. We would recommend this option when customers are going to change their message regularly or have a short campaign. This is also cut out on the Blackman & White iCutter but with a knife rather than a laser but, it still allows for those intricate shapes.

Lightweight

advertising block standThe base is simple and lightweight which means it’s transportable so you can display your graphics absolutely anywhere. There are also various sizes to choose from to accommodate a range of varying sized prints.

Our advertising blocks with custom shaped prints are great to use in any retail environment. They provide a way to promote a product or brand in a stand-out way so, to really get noticed, order an advertising block with print today.

Call us on 0808 149 4663

Top 5 Design Tips for your Banner Stand

Whether you’re at an exhibition, a conference, or in a public place, your banner stand will be one of the first things to be seen. With this in mind, you need to make sure your banner stand design is understandable, relatable and in line with your brand’s message. If it’s not then you’re unlikely to attract new customers to your service. You also run the risk of confusing your loyal customers.

Your banner stand design is something you must get right and we have five quick, top tips to help your design tick all of the right boxes…

The banner stand you use will determine your design

The Maxi Roller Banner Stand and the Widescreen Roller Banner, for example, are very different sizes, and the design you have for one may not work for the other. Before you get designing it’s always important to know which banner stand/s you’ll be using because, once you know the dimensions, the creative process will become a lot easier.

Your logo must be visibleMaxi-roller-banner-stand.png

Imagine being at an exhibition with hundreds of people. They see your banner but can’t work out who you are. Your logo should not only be of a large size but it should be placed in the top third of the banner so that you can easily be spotted from even the furthest of distances.

Choose your colours wisely

Everything on your stand, including the colours you choose, must relate (and co-ordinate) with your brand. Also remember that pastel colours on white and vice versa are not good combinations. It makes text almost impossible to read and as a result, your brand will suffer.

An image speaks 1000 words

With whatever image you choose, make sure it’s relatable to your target audience, of a high quality, and make sure that it represents your brand 100 percent.

Keep your words to a minimum (and also at eye level)

Your banner needs to stand out and grab the public’s attention. As well as your name and website (if you choose to include it), consider adding a slogan. Or how about including that one thing you believe the public needs to know? This is all you really need in terms of text.

We’ve delivered banner stands for a variety of clients and we’d love to help you too. Whether you have a design idea ready or not, we can help make your banner stand stand out.

A Board’s Uses – Say Goodbye to Boring Boards

A Boards and pavement signs are a very effective tool to catch the eye of a passer-by and they need to be able to do just that; they often sit in key locations and should be maximised because of this. We’ve taken a look at a couple of ways that people use A boards.

To shout over here

A well placed board can drive valuable customers your direction. We recommend the use of bold strong designs showing exactly who you are, whether this be your brand if recognisable, if not then descriptive imagery and plain simple text; its key to keep things uncomplicated and interesting to the passer-by. You need to instantly gain their interest whether it be jogging their memory of who you are and where you are or create intrigue and interest for a potentially new customer.

Special offers

Your boards are an effective way to show any special offers you’re currently running; it can quickly and visually represent any deals you want to shout about. It’s a great way to get a customer interested, everyone loves a special offer so utilise this with easy to understand graphics which will punch home your deal, grabbing their attention instantly.

Things of interest

New products, new lines, upcoming events, anything that might create interest to the user about your company its products or services. A teaser of a new product or upcoming event will always create great interest from the viewer.

Location, Location, Location

Think carefully about where your board will be placed when positioning it and more important designing it. Is there any nearby seats or coffee/ food shops this could allow more information to be portrayed to the viewer? Is it a thorough through or are people tending to pass by slowly? Get out there if you can walk past where your board is likely to be and get an understanding of how the average customer will see what you are trying to portray, then correctly design your board with this in mind.

Important Things to Know

Getting your spelling wrong may lead to awkward situations or could maybe just be a handy talking point!

Promotional Flags – Flying the Flag for Charities

LONDON MARATHONFlags are capable of providing a wealth of messages and meanings, whether that be a country flying their colours, the earliest form of communication, giving visual instructions or even providing brand recognition!

With the London Marathon a stone’s throw away on 22nd April, we’ll take a look at how flags can be used at outdoor charity events like the marathon and the benefits they can offer.

Line the Street

Every charity is aware of the importance of event promotion to gain that much needed brand awareness, which will only help raise those needed funds. At events like the London Marathon, there’s barely a stretch visible that doesn’t have some sort of promotional flag or material to help make passer-bys aware of their presence.

 

A flag might be a pleasant distraction for those runners whose sole focus will be on placing one foot in front of the other. With events like the London Marathon capturing such large media attention, getting your charity noticed is key.

Highlight your location

Another reason why flags can be a superb choice for events like marathons, are their capability of drawing runners to a focal point. They’re able to highlight meeting and refreshment areas, directing runners to a well-deserved massage and drinks. As flags are available up to 6m tall they can been seen through busy crowds.

What options are available?

As we have already said, flags are an ideal choice for any outdoor event such as a marathon or other charity race or promotion. They’re capable of being mounted to:-
• lampposts
• free standing on a variety of surfaces
• attached to existing structures

Different Shapes and Sizes

Flags are available in 3 shapes; teardrop, feather and sail (rectangular). The choice of flag shape is dependant upon your requirements as a brand and what message you want to communicate.

Freedom-Teardrop-Outdoor-Flag1

Teardrop flag

Freedom-Feather-Outdoor-Flag1

Feather flag

Sail-Outdoor-Flag1

Sail Flag

 

 

 

 

 

 

 

 

 

 

 

 

Does a teardrop fit better with your logo or do you need the additional space that a sail flag can offer.

Our teardrop tall flags are the biggest outdoor flag in our range (up to 6m tall) allowing greater visibility from greater distances. Our freedom feather flags make excellent marker points with their large graphic display area, great for grabbing the attention of a fast-moving audience.

Good luck

For all those taking part, good luck, we salute you all! We hope it’s a successful one for all charities involved.

Now get flying your flag in this summers many exciting charity events!

Starting to Plan for Exhibition Season

As we are in the midst of preparing to exhibit at the Elite Business Event next week, I’ve got a few tips to help you choose the right exhibition, equipment and messages to display to help drive sales and awareness:

How to choose the right exhibition

Deciding which exhibition is right for your business can seem like a daunting task, but it’s important to make sure that you carefully research the exhibition before making any decisions. Consider the demographic of people that will be attending and whether that matches your typical customer that you want to engage with. If it does, then the exhibition may make it to your shortlist of ‘potential’ exhibitions to attend.

Once you have a shortlist, consider the total cost of exhibiting at that event – including costs that you may not otherwise consider at this stage including budget for travel and exhibition equipment.

Use this figure to work out how much you would need to take to break even from attending the event. If this is an unachievable amount, then it may not be the right event for you to gain a good return on investment.

What exhibition stand equipment do I need?

3x2 corner modular exhibition stand L shaped

Once you know where you are going to exhibit, your next step will be to choose what exhibiting equipment you need to take with you. This will largely be determined by the stand space you have available and of course your budget!

If you have a low budget and a small stand space, then items such as a printed branded tablecloth and a banner stand are a great start to exhibiting, allowing you to display your items or talk to potential customers on a professional looking stand.

On the other side of the spectrum are larger, 3mx4m exhibition stand spaces which will need considerably more branded displays. This could include a complete modular kit, shell scheme graphics and pop up stands to create a printed backwall.

Accessories that can also aid sales and compliment your chosen display include literature stands and counters that can be used for any size of stand.

How to design your stand

When designing your exhibition stand, it’s important to consider what information is important to tell passersby to drive them to your stand. I’d always advise to keep your messages short and simple – less text is often more impactful when it comes to getting people’s attention. With displays, your aim should be to get their attention to drive them to your stand – it’s then your job to convert them to leads and sales.

Focus on your unique selling points to tell people why they should stop and talk to you and make sure that your logo can be seen from afar for brand awareness.

Fabric Displays, are they the Future?

Pop up stands have been King in the world of portable exhibitions for many, many years, but they may just have met their match.

Their rival is the potentially game changing fabric display stand. But are they all that people make them out to be?

Here, we take a look at the vital statistics around equivalent sized displays in both category to help you make your mind up as to which is better suited to your needs.

Pop up stands versus fabric displays

Lighter

When you’re contemplating a journey through a crowded city street or underground toward your exhibition or conference, the last thing you’ll want to be dragging behind you is a 30kg pop up stand.

Fabric displays are much lighter as the framework is made of lightweight aluminium poles and weighs in at only 9kg. It’s also ever so slightly bigger than the 3×3 pop up, giving you an even bigger display for a third of the weight.

Washable

A big perk for us about fabric displays is that they are machine washable. Although you can technically wipe a graphic pop up with a sponge, it won’t always be able to remove all the marks that come with general wear and tear. You may not be able to get a big zip up stand comfortably into a standard sized washing machine but you can at the very least use industrial sized washing machines, or wash by hand if soiled.

The design won’t even fade or crack with washing as we print through the fabric using a heat-transfer technique rather than printing on-top of it.

Easy assembly

Although assembling a pop up is simple with practice, it can be a bit fiddly to align the graphic panels if you’ve not done this before. With fabric stands, as the graphic is printed onto one piece of fabric, you simply pull the fabric over the structure like a giant pillow case and create tension with a zip.

Hidden structure allowing a 360° display

As the fabric pulls over the structure all of the inner workings, or skeleton of the stand, are concealed within. This means that the back of your stand can look as attractive as the front! This allows you to have greater flexibility in where you use your stand and for some options even allows you to print a design, or colour on the back of the display.

Price…

With the above benefits in mind, it’s no surprise that fabric displays are a bit more expensive as compared to pop up stands but they are still on the affordable scale.

Decision?

In our eyes, both of these stands are winners, pop up displays will remain a staple ingredient on exhibition floors due to their cost-effectiveness, but it’s clear that the new boy in town, the fabric display is here to stay and comes with a great range of benefits that can help exhibitors to make more out of their exhibiting experiences.

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