Which displays make the best branded press backdrop?

Posted on: August 15th, 2014 No Comments

As well as using display stands as a staple ingredient for exhibitions, they are also used to increase brand awareness for press and photo opportunities. If you’re looking to create a branded backdrop for your next event or press opportunity, follow these tips to choose the perfect stand and make it impactful.

Northamptonshire County Council using pop up display as award backdropSimple branding

When designing your backdrop, I’d always advice to keep the design as simple as a repeat of your logo(s). This will help to ensure that the logos will still be seen if they are stood in front of for photos. Which after all, is the point of having these displays!

Many people also like to have one large logo at the top to bring together all others with a strapline – make sure in this instance that it is above head height so that it can be seen and read even if tall people are in front of it! When designing your backdrop, I’d always advice to keep the design as simple as a repeat of your logo(s). This will help to ensure that the logos will still be seen if they are stood in front of for photos. Which after all, is the point of having these displays!

What size to choose

In the world of simple branded backdrops, size does matter. Think about the number of people who will be standing in front of the display to work out whether you need a standard banner stand at 800mm wide, a wide banner stand up to 2000mm wide, or a larger display, such as a pop up stand that can reach over 3000mm wide.

One person interviews and conferences

In a video interview, or conference with a speaker – all eyes are on the speaker and rightfully so. But the background also plays an important role. It both adds branding so that people can easily see your brand and provides staging to provide a more professional feel for visitors.

Use one or more banner stands in this instance to create a simple display that is not overpowering. If in a conference hall, consider using banners at either end of the stage area as well as behind the speaker (as long as it doesn’t cover up or intrude on any presentations).

Group photographs and awards

For photograph opportunities using a larger display, such as a pop up stand or a zip up stand would look great. Filling the photograph with your logo provides simple branding to associate your brand with photographs of award winners – perfect for brand exposure if considering using the photographs for press opportunities!

Top five blog articles to perfect your exhibiting skills

Posted on: August 11th, 2014 2 Comments

How are your exhibiting skills? Pretty good or just okay? As we reach high-season for exhibiting, make sure you’re up to date with the latest hints and tips. Whether you need to brush up on setting objectives, or remind yourself of the common pitfalls of exhibitors, here are five articles that can help you out this year!

Graph of tea and coffee to show that 20% of exhibitors use tea and coffee as a motivational tool at exhibitions

1. How to gain a good return on investment from display stands

Maximising the use of displays is really important to many businesses and charities. In this article, we tell you how you can make sure your displays can last for as long as you need them by: keeping your messages simple, considering whether you need an outdoor stand, choosing a stand that can have replacement graphics and how to spot quality suppliers. Read more.

2. Benefits of incorporating digital at an event for your business

Many businesses are now considering how they can add elements of digital engagement onto their future exhibition stands without spending a fortune. In this article, we explain why you may want to use digital on your stand as well as some ways you can use it to help engage with your visitors. Read more.

3. Setting objectives for exhibitions

Setting objectives before you exhibit is really important in order for you to know whether you’ve had a successful exhibition. This exercise will also help you to define your goals and understand what worked well and what needs to be improved for the next exhibition. Read more. 

4. 5 tips to stand out at your next exhibition

When exhibiting, you’ll want to make sure you’re drawing people toward your stand rather than repelling them. Read these helpful 5 tips, including removing any barriers, to make sure your stand is motivating people to find out more. Read more.

5. Naughty exhibitors caught in the act

We’ve saved the best for last. This one is our findings displayed in an infographic about whether exhibitors are following best practice. See what we found, and how you can follow a few simple tips to make sure you have exhibiting success. Read more.

In a hurry? Get your banner stand within 24 hours

Posted on: July 25th, 2014 No Comments

We can now provide a faster, next day delivery for most banner stands!

Roller Banner Stand - GenesisWe know that there are times when a quick delivery is needed. When an event is around the corner and you realise you need a new banner stand, we’re here to help.

If you have your print-ready artwork ready to go by 12pm, then we can deliver your banner to you the very next day.

So if you’re in a hurry, and need to take advantage of this option, just tell us that you need a fast delivery and we’ll do the rest.

Banner stand sizes we can deliver in 24 hours

Our 24 hour service is available on all standard sized indoor banner stands up to a maximum width of 1000mm. An average banner stand width is between 800-850mm so this covers the majority of banners that we provide, but does not include extra-wide banners or outdoor banners, which can be delivered within 48 hours after receiving print ready artwork.

Don’t have print ready artwork?

If you don’t have print ready artwork for your banner stand then there are a few options available to you. You could:

  1. Design your own banner using our online artwork design tool – available on Genesis and Junior banner stands. This service is free.
  2. Have minor design amends suing our artworking service – send us your logo, text and images and we’ll put it all together. This service starts from £28.50.
  3. If you don’t know where to start, then we can provide a full graphic design service. For this service, we take your ideas and messages and create a display that suits you. This service is available from £126.00.

If you’re still in a hurry and want to use the above services, then tell us when you need your finished banner stand for and we’ll always try our utmost to deliver to your deadline.

Not in a hurry?

We know you won’t always be in such a hurry, so our quick delivery service has to be requested, else our usual delivery service will apply.

Delivery for other displays

We can deliver all print-based display stands within 48 hours of receiving your print ready artwork, depending on the quantity needed. This includes banner stands over 1 metre wide, pop up stands, outdoor displays and tablecloths.

Display boards can be despatched within 3-5 working days from ordering – although a few colour options can be delivered within 24 hours – ask us about this!

Literature stands and other accessories can normally be delivered within 24 hours, if the item is in stock.

How to gain a good return on investment from display stands as a charity

Posted on: July 23rd, 2014 1 Comment

Choosing the right display as a charity can be tough. When funds could be used directly toward charitable aims, it can seem like a hard decision as to whether to invest in display stands.

But, we know that displays can provide an exceptional return on investment to help draw attention from afar, gain new supporters and vital funds to continue your important aims.

Here are my five top tips to help you maximise the potential of your displays for your charity:

Charity display stands provided by Marler Haley

1. Keep it simple

A great way of making sure you get the most value for money out of your display is by making sure you can reuse it time and time again, rather than for one off occasions.

Think about the design of your display. Some charities choose to use display boards to have a long lasting solution to interchange their messages and photos on a regular basis.

Other charities choose to use simple branded stands with a logo, which will only need to be changed when your branding does.

2. Weather proof

Does your display need to be weatherproof in case you want to take it outside?

Flags are designed to cope with weather, but most banner stands should only be used indoors. If you want to display a banner stand outside, consider using an outdoor banner which has extra stability to cope with breezes.

3. Replacement graphics

For banner stands and pop up displays, replacement graphics are available so that you can update your display without changing the supporting base. Not only is this a more eco-friendly option to updating your messages, but it’s also cheaper than purchasing a brand new display.

Not all banner stands can have replacement graphics, so check before purchasing your first display to see whether it is compatible.

4. Quality= reliability

If you’re looking to reuse your displays without having to purchase new displays every time, then look out for quality before purchasing.

Look for high quality materials on banner stands that will not curl or delaminate over time.

For tablecloths and flags, look out for those that are printed using a process called dye-sublimation that prints the design into the fabric, rather than transferring a print ontop.

These quality assurances will make sure that your display will look top-quality time and time again without fading or cracking.

5. Charity perks

Whether your budget is big or small, we know the work that charities do is important and we’re keen to support as many charities as possible. We are pleased to provide additional discounts on website prices for most products, so call us for special pricing if you are looking for a charity display.

Take part in our charity survey to tell us how you maximise ROI. Survey closes September 2014.

You can also enter our charity competition to be in with a chance of winning over £300 worth of Marler Haley vouchers to use on displays! Closes for entries in September 2014.

5 best kept event secrets to increase the lifespan of your marketing flags

Posted on: July 15th, 2014 No Comments

Promotional_flagsPromotional flags make great displays to gain attention from afar. Whether you’re using them every day on a garage forecourt, or occasionally at outdoor events, knowing how to properly care for your flag will not only increase their longevity, but will also help make sure you are maximising your return on investment.

By following our step-by-step guide, you can be sure to maximise its use and extend the life of your flag:

1. Location, Location, Location
Consider where to position your flag to gain you maximum exposure but not at the cost of your flag! Air pollution will cause the white areas to become grey and UV can, over time, cause deterioration and fading to the fabric.

2. Maintenance
Life expectancy is entirely dependent on the climatic conditions and hours of flying. Realistically the maximum lifespan of a flag used regularly is approximately six months. After this time, you may wish to think about rejuvenating your flag with fresh graphics to make sure your display remains eye-catching and not tatty.

During the manufacturing process we bond our flags using a heat seal process, which minimises the chance of fraying. If any of the edges become frayed then a quick trick is to trim, reinforce and re-hem to extend its lifespan. This can be done on a standard sewing machine, but ensure that your needle is sharp. Standard cotton thread will suffice but a nylon thread will prove to be more robust if you are making your own repairs.

3. Wind and rain can be a pain
Dismantle your flag during adverse weather conditions, including strong winds over Beaufort Scale 6. Heavy rain combined with high winds can increase the weight of the flag and put extra strain on the pole. This can lead to damage. So if it’s blowing a gale, take your flag down.

4. Dirt be gone!
If your flag is looking a bit dirty then it can be washed. Wash it in a regular washing machine at 40°C with everyday detergents and air dry. Always allow your flag to completely dry out before storing as it may go mouldy. Your flag shouldn’t need ironing but if it does, iron it on a cool heat after testing a small patch first.

5. Give your flag space
Flags can often become damaged by being caught on other items. Ensure that your flag doesn’t catch or snag on its pole or any other surrounding objects. Do not place flag poles too close together.
If you have any questions a member of our team will be happy to assist.