School Design Competition

This competition is all about encouraging children to be creative

School kid drawingDeadline for entries  31st March 2016

Do you have a school anniversary coming up? Think it would be nice to recreate the school’s logo through the eyes of your school kids? Or perhaps you want to show that you’re a champion for children’s creativity at your next open evening?

Whatever the occasion or reason, we encourage you to help the children to produce a creative eye-catching design that will leave a lasting impression on all who see it in your school.

The winning design could be printed onto a choice of materials to create anything you can think of!

Here are a few ideas of designs and finished products we could make to get your creative juices flowing:

  • A large printed, backlit acrylic featuring pictures of what the school means to the kids (friends, books, smiles etc)
  • A stunning fabric display giving a high-quality canvas-feel featuring drawings from all the children (a big step up from a standard tea-towel!)
  • How about being really inventive and asking for your chosen design to be replicated onto sashes to use for sports days, or even tutus!It’s really up to you how inventive you want to be with your design and what finished product you’d like us to create.

We’ll look at all of the designs we receive and will pick our favourite. We’ll then recreate the winning design for you for free so that you can display it at your school.

What do I have to do?

Simply encourage the children to be creative. You can submit design ideas by age, class, gender… it’s completely up to you! We will accept entries from Infants, Primary and Secondary schools.

Each school can send up to 5 design ideas too!

When you have your ideas ready, send us an email at info@marlerhaley.co.uk. Please make sure your subject line says ‘School Design Competition’.

freestanding-designWe have a choice of four materials for the designs to be printed onto which are fabric, acrylic, rollable PVC and foam board. Please let us know which material you would like to use with your entry – if you’ve got a more creative use of material other than standard printed displays (such as sashes, tutus or your own ideas) please tell us!

Please also let us know if you’d like your design to be wall-mounted or freestanding. Not sure? Please include this in your email and if you’re picked as the winner, we’ll discuss these two options with you.

What’s the catch?

There isn’t one. Some of us here at Marler Haley have young children and it’s nice to celebrate their work.

All you have to do is supply the design and we’ll choose our favourite and will recreate it – all costs will be covered by us. We only ask that we can display your lovely design on our website once it’s finished!

We’ll let all entrants know the verdict by Friday 14th April 2016.

What can you expect from us?

A high quality finished design.

A choice of four materials to print on: Fabric, acrylic, rollable PVC and foam board.

We look forward to receiving your entries.

Top 5 products of 2015

We’re very excited about the year ahead and have a number of exciting products coming to the site in 2016! These new products will be joining our already exciting line up which include these top 5 products of 2015…

Genesis roller banner stand

ZoomGenesis-Roller-Banner-Stand-Front-71Genesis is our top seller so it’s no wonder it’s made our top 5 list.

With a roll out premium non-curl graphic and recently added multibuy options available, Genesis boasts many other positives including price and ease of use. As a popular product, Genesis has been at the centre of many promotions in the past. It currently features in the design your own section of the site and has been available for 2 for £99 on multiple occasions. For Black Friday, this stand was on offer for 2 for £90.

3×3 curved Veloce pop up kit

Veloce pop-up banner

The 3×3 curved Veloce is the medium sized pop up stand with the ability to command attention wherever it’s placed. It’s the kit that has seen particular preference this year. The kit includes the stand with your custom design graphic, two lights for extra illumination of your message and a wheeled carry case that doubles as a counter – a printed graphic wrap is included.

Perfect for retail environments and a range of events such as conferences and exhibitions, the Veloce has a choice of either graphic or fabric panels and can be assembled by one person.

Horizontal curved zip up

Zip-Up-Horizontal-curve-Fabric-DisplayThe perfect alternative to the pop up display, the Horizontal curved zip up is lightweight, quick and easy to assemble and comes with a seamless one piece graphic that is printed using our dye- sublimation technique.

Whether you choose a single or double sided graphic, this is perfect if you need a big backdrop for an event such as an exhibition; it’s even perfect if you need a semi-permanent display in your place of work.

MH Senior folding kit

Folding Display Board System Display Board Parts

Available in 14 Expoloop fabric colours, compatible with our Dots and Dash hook fasteners, and flexible because you can easily join panels together with a hinge, the Senior folding kit is lightweight and perfect for displaying literature, posters and small artsy items.

Whether you need the kit for a school presentation or large scale seminar, this is the perfect display for displaying information and changing it quickly!

Freedom feather flag

Freedom-Feather-FlagThe freedom feather flag is not only lightweight but it’s available in a range of sizes. Ranging from 2500mm high to 5200mm, this flag saw a surge in popularity when we introduced an express production option to all four sizes.

With the ability to withstand winds of up to 18mph and the flexibility of being used on soft ground by way of a ground stake or on solid ground with a weighted base, the promotional opportunities are endless with the Freedom feather.

Top 5 Blogs of 2015

2015 has been a fantastic year. We’ve had many great moments as a business and that includes what’s been happening on our blog. We’d like to take this time to share 5 of our top blogs from this year with you…

2015

  1. Charity Competition Finalists 2015

    This year was our biggest year in terms of entries and visibility for the Marler Haley Charity Competition. This was also one of our best performing blog post of 2015 with more than 750 social shares! The winner of this year’s competition was Animal Rescue Cumbria who won with a massive 816 votes.
    Keep an eye out for next year’s competition.

  2. Fabric displays, are they the future?

    Pop up stands have been dominant in the world of portable displays for many years but finally, they have a very popular rival: the fabric display. The fabric display boasts many pros including being much lighter than its traditional counterpart, having a machine washable shell, and let’s not forget the fact that the fabric display is very easy to assemble.

  3. Freestanding displays vs shell scheme graphics 

    Do you know how to best utilise your shell scheme space? This post takes a look at the pros and cons of both shell scheme graphics and freestanding displays whether it’s a pop up display or banner stand.

  4. Our top 5 favourite products

    We have many amazing products on the Marler Haley site and decided to pick our top 5 favourites back in June. The products were chosen because they’re a mix of quality, reliability, excellence and innovation. The Maxi roller banner stand and Veloce pop up are just two products that were picked!

  5. Starting to plan for exhibition season

    This timeless piece takes a look at how to choose the right exhibition, what equipment you need and also how to design your stand. If you need help with any of these things or simply want to refresh yourself on the best way to raise awareness and drive sales, this piece might be of use.

BBC Good Food Show 2015

Call us consummate professionals or just plain greedy…either way, we were among the first through the doors at the BBC Good Food Show London 2015.

The first thing to touch our lips was chocolate, which is how every Friday morning should start. Staff at the Kinder Choco Bons stand were a lively bunch with a never-ending stash of treats to give away. Free sweeties – how could there be a better way to win hearts and minds?

origami-car

Working our way through the exhibition hall, we joined the crowd who were gathering around a truly extraordinary exhibit – a Lexus car made from origami.

A marketing exhibitor tip to take away – there was no information to hand about the origami car, just a hash tag to find out more: #OrigamiCar.

As we spent the day observing here and tasting there, we came up with nominations for our own heroes of the event.

Pick of the bunch, our five-star favourite was Bake Box

bake-box-1

Among all the fluffy, frosted delights of the Bakes & Cakes Show area, the Bake Box stand stood out. Even though it was their first showing at the event, our eagle eyes could find no fault at all.

We asked Johnny, one of Bake Box’s representatives, to talk us through the thinking behind the set-up.

  • The stand had no corners, so visitors could see everything on offer.
  • The stand was well tended by staff who had in-depth knowledge of the brand and its product offering. They scored an extra point for getting into the festive spirit by wearing Santa hats!
  • Live demonstrations brought crowds to the stand and educated them on the products and services available.
  • Pop-up banners and display boards gave the brand a unique stamp to the area.
  • TV screens showing Bake Box’s TV advertising added to the visual impact of the stand.
  • Seasonal decorations created a warm, festive atmosphere.
  • iPads were displayed at eye level to record visitors’ details for a competition.
  • Glass cabinet stands displayed finalised products and showed visitors what they could achieve when using Bake Box.

When we asked Johnny what the brand would like to do better if they were to exhibit again, he understandably struggled to answer. This stand ticked all the right boxes and proved you can have your cake and eat it after all!

Many other stands were eye-catching attention-grabbers too. We chatted with the exhibitors to hear their stories…

Wyke Farms

Profile: Family-run Wyke Farms is a regular at the BBC Good Food Show and the brand feel it’s the prime place to convey their heritage and deliver their message to their customers. Lyndsey told us they used free samples, plus a homely-themed stand to attract visitors. Brand awareness is clearly at the top of the menu, but Wyke Farms also love the thought of customers taking away their cheeses to use in their own kitchens back home. If they could add anything to their exhibit in future, it would be to showcase their production process, as they generate all of their own energy from renewable sources.

Linwoods

Profile: Health food company Linwoods are also loyal to the BBC Good Food Show. Kathleen Quinn explained that their stand went for maximum impact through their banner, ads, and backdrop all themed with their brand’s colours. Visitors enticed by the healthy food products were a captive audience to staff who were eager to answer questions and extol the brand’s virtues. Kathleen was particularly happy with the way Linwoods’ good online presence contributes to their success at the show.

Le Cordon Bleu London

Profile: The team at Le Cordon Bleu London, world leaders in gastronomy and hospitality, are confident the BBC Good Food Show provides the ideal audience for their brand to communicate what they have to offer. They attend the show every year, represented by some of the most prestigious chefs, and keep the stand’s formula more or less the same as it represents them so well. This year is their 120th anniversary and to celebrate, they had a second stand in the Bakes & Cakes section with a fun workshop drawing in the masses.

Le-Cordon-Bleu

Polskie Fuze Vodka Liqueur

Profile: It comes as little surprise that as soon as Polskie Fuze Vodka Liqueur poured out their samples, the stand attracted vast attention. Emerging from her adoring public to speak to us, Katrina told us that every year at the BBC Good Food Show, her brand connected with the right market with their simple stand and clear message. Once customers have a vodka liqueur infused with, say, honeycomb warming their cockles, they are willingly directed to Polskie Fuze’s sister stands, Quiet Irish Man Whiskey and Shannon’s Irish Cream Liqueur.

Quiet Irish Man Whiskey

Profile: It was Quiet Irish Man Whiskey’s first year at the show but they certainly knew how to draw the crowds with their clever display – it showed the story of the whiskey’s creation through two barrels at the front of the stand. The sophisticated presentation added to the brand’s historic, rustic appeal and the samples, served with or without water, did their bit as well, judging by the happy glow on customers’ cheeks.

Little Turban

Profile: Harj at Little Turban, creators of contemporary Indian sauces including the temptingly-named Tangy & Aromatic Makhani Masala and Spicy & Oaky Bourbon Masaledar – raises consumer and brand awareness at BBC Good Food every year. His magic ingredients for success at the show include: never keeping his stand the same, using different styles depending on the size of the stand, free samples and advertising in the show’s magazine. Loyal customers make sure they call in which engenders more interest from passers-by. Nice work, Harj.

Jim Jams

Profile: It was Jim Jams’ first year at the show and they were keen to spread the word about their healthier jams. As they’re about to launch with Ocado, they knew it was the right moment to let consumers know where to buy their jars of No Added Sugar Gluten Free Hazelnut Chocolate Spread or Reduced Sugar Strawberry Jam. Banners brought visitors flocking to the stand, but Jim Jams’ feedback was that next year’s plans would include adding a counter to display more stock with a feature behind it, plus a banner saying CHOCOLATE. Sweet.

jim-jams

Canesmith & Co

Profile: Gourmet confectionery company Canesmith and Co have won many awards despite only being in business for a few months, and one included a bursary to help them exhibit at the show. It wasn’t hard to lure the treat-loving hordes to the stand with samples of divine caramels and taffies. Laura Brown, the brains behind the brand, said she was happy with the brand recognition raised at the show. Next time, they’d like a bigger stand for even greater impact. We’ll be there, devoted as ever to our duties.

Having digested all of the information we so eagerly swallowed, 5 key pointers for show success emerged:

  1. Visual impact – Show your brand in an innovative way to attract the greatest number of visitors to your stand.
  2. Well-staffed stand -Make sure you have the right number of smiling team members manning your stand.
  3. Product knowledge – This is the perfect opportunity to educate visitors about your product/services, so make sure everyone meeting the public is thoroughly briefed and well-informed.
  4. Samples – Everyone loves a freebie and the delights of your product should turn into sales.
  5. Live demonstrations – This builds trust in your product/services and raises engagement with future customers.

Now take a look at our exhibition stands and you’ll have the complete recipe for triumph, again and again.

To see more fantastic images of the stands we visited at this year’s BBC Good Food Show, please see our Pinterest board.

Make the most of every Morsel – BBC Good Food Show London

mary-berry-cakeThe success of TV’s The Great British Bake Off is proof that Brits are more deeply in love with food than ever before. With tummies rumbling and mouths watering, more people than ever are set to burst through the doors of Olympia between 13-15 November for this year’s BBC Good Food Show London.

Celebrity chefs now have rock-star status and there’s a stellar line-up cooking on stage at the Kenwood Supertheatre including Michel Roux, James Martin, Paul Hollywood and, drum roll please – Mary Berry.

Famous hands signing books, a tasting theatre sponsored by Lindt Excellence, pop-up restaurants, street-food vans, shops, craft beers and cocktails… it’s all part of the fun of the fair.

This is also your chance to check out the competition, showcase your latest products, listen to invaluable feedback and gather new leads.

Are you properly prepared to greet the visitors who will make their way to see you? Are you confident you can offer them an unforgettable exhibition experience?

Here are a few basic ingredients to help…

  • Make sure your stand has enough staff to handle the volume of visitors. Train them well – the face of your organisation needs to smile.
  • Never ask ‘can I help you?’ The answer will almost always be ‘no’. Use open questions such as ‘How would you describe the taste of this raspberry beer/organic Cheddar/chocolate-coated locust?’
  • When manning a stand, never eat, swig a drink, use a mobile, sit down or turn your back on the public.
  • ‘Food proof’ your stand. Protect your stand against spillages and stains by using easy clean materials.
  • Keep surface areas and floors clean to avoid injuries such as burns and twisted wrists.
  • Know your way around your workstation before embarking on a live demonstration of any kind. Have several practice runs and memorise where everything is.
  • Provide a survey. Whether you opt for a paper and pen or an iPad, it’s a great way to gauge just how tasty (or not) your dish really is.
  • Have a dedicated area for taking contact details and making sales. While being in the mix is great, taking money across a sugar-covered counter will not make the best impression.
  • Promote yourself! Pre-show promotion and staying connected during the event is crucial or you risk being overlooked.
  • Provide branded bags. Visitors will be happy to have something to carry their freebies around in and they’ll act as unpaid advertisers at the same time. Win-win.

Tease the taste buds

  • BBC Good Food Show visitors know their onions (especially if they’re caramelised) and they’ll be eager to try old favourites as well as new flavours. Make sure your best-selling products are displayed beautifully whether they’re on sale or samples.
  • If you’ve done a great job, the food on offer will disappear as fast as you present it. Make sure you have enough supplies so that you don’t run out. Don’t waste this unique opportunity.
  • Clearly list all of the ingredients in whatever you’re serving. People will ask anyway but, most importantly, you’ll avoid the risk of an allergic reaction.
  • DO NOT attempt to eat super spicy food in a live demonstration if you can’t handle it…

Finish it off with a cherry on top

  • Entice the crowd with a deliciously-colourful stand. Choose shades that reflect your brand and products.
  • Don’t be afraid to accessorise. Whether you choose an iPad stand, literature stand, or banner stand, use accessories to bring everything together and boast your USP.
  • Entertainment can also be important and as long as it’s relevant to your brand, include it. Whilst you might be doing a live demonstration inside of your stand, what’s stopping you from bringing it into the crowd? Think outside of the box.
  • See more tips on images and (stand) design.
  • After the show, follow up on leads to make the most of your investment.

sliced-foodRemember, the way to this nation’s heart is through its stomach. So chop all of the above in equal quantities, cook well, and garnish with style – that way, your customers will be coming back for seconds, thirds and more…

 

*Mary Berry cake image from beautyandthedirt.com.

Upcycle your Banner

Banners are great for attracting attention. Whether you opt for an indoor banner or an outdoor one, if you have a great design that blends colour, your USP, and relevant information in an attractive way, you’ll likely be halfway to gaining new leads.

What happens when you need to change your message or update your logo though? Do you throw your banner away or do you recycle it? Or, do you upcycle?

Not only can you create something new from your banner but you can do something ‘green’ and step closer to helping the planet. We’ve looked at a few ways your old banner could be upcycled…

upcycle-your-bannerSlat style door curtains

Some people opt for beads but why not go for a banner? Creating equally sized strips, you could end up with something as creative as this. The more creative the banner design, the better.

From banner to bag

A very popular option for old banners, many people have gotten creative and have made a range of bags such as hand bags, totes and even laundry bags.

Celebrate with bunting and banners

Imagine the amount of bunting you could make with a banner. Whether you’re throwing a garden party or need some extra decorations for that surprise sweet 16, your banner could be just what you need. If you need a large blank space for a ‘welcome home’ or ‘birthday’ message, how about using the other side of the banner? You could paint it or stick things to it.

Donate it to a local school or youth club

In the same way that banners are great for bunting, they’re also great for crafts. Imagine what could be made from the banner or what it could be added to. It might even be used to cover the tables and protect them from spills and stains!

A fashionable option…

How about creating clothing from your old banner? Even if you can’t wear it, it’s a great way to let the creativity flow.

Project yourself!

Why not use the blank side of your banner as a projection screen? You could leave it blank or decorate the sides.  The options are endless.

Use your banner as a cover

Need to protect your windscreen or baby veg from those frosty nights? Perhaps you need some temporary roofing or simply require tarpaulin. Your banner is the perfect candidate.

Protect your strings!

It’s important that guitars are kept safe and what a fantastic way to do so. Whilst these cases also use other materials, they’ve incorporated the outdoor banner well…

upcycle-your-banner1

If you have any more ideas about how to use old banners, we’d love to hear! We also have plenty of upcycling ideas on our Pinterest board.

 

Both images can be found on Pinterest.

Design Inspiration this Exhibition Season

As exhibition season is in full swing, we decided to take a look at a few brands that have thought outside of the box and implemented innovation to elevate the ‘traditional’ exhibition experience.

Using their products to grab attention and create an aesthetically pleasing display, we thought that this selection of designs would be perfect if you were in need of some inspiration to ‘wow’ your visitors.

It doesn’t matter how big or small your stand space is either because, the truth is, products are always ideal to showcase because visitors love to experience them before they buy. So why not let these brands inspire you to take your stand to the next level by incorporating your products…

Cadbury

Famed for their purple branding and quirky designs, Cadbury created the perfect experience with this custom stand. Mimicking their delectable chocolate potted treat, this stand was complete with chocolate splodges and a spoon.

Cadbury-Exhibition-Stand

Audi

The German car manufacturer got it right with this exhibition stand. Promoting their A1 model, they created a stand incorporating the car and put huge signage above it in the shape of an ‘A’. What a great way to stand out!

audi-a1-exhibition-stand

Sheilas’ Wheels

Covering their stand in the bright pink that they’re renowned for, Sheilas’ made sure that their signature car was front and centre in this simplistic design. They instantly drew attention and ensured that their stand was recognisable to all who passed by.

sheilas-wheels-exhibtion-stand

Windows

Windows went all out at the Gadget show when they displayed their Windows 8 tablet above their stand for all of the world to see. With each screen showing a different variation of the Start Menu, Windows successfully showed visitors just how customisable their product is. What a great way to show your product in action!

Windows-exhibition-stand

Nokia

Exhibition regulars Nokia went for quirky and clever with this design. With an archway that looks like a pair of headphones, this stand made a huge impact and perfectly demonstrated how firms can incorporate products into their design idea.

Nokia-Exhibition-design

Samsung

Samsung’s design for their first ever, and the world’s first ever curved UHD TV saw them incorporate curves of all contours into their design along with the UHD TV itself. The design and the product in its many sizes grabbed and held the attention of those visiting.

samsung-exhibtion-design

Hershey’s

Adorning the inside and out with some of their most famous confectionery treats, this American brand displayed a range of their products on store-inspired shelving providing all who entered with a back- to- childhood candy-shop experience.

hersheys-exhibition-design

 

For more inspiration on how to use your products as a part of your exhibition design, see our board on Pinterest.

 

*All images can be found on Pinterest.

 

Behind the Glass Display

Whilst it’s great to see and touch products at an exhibition, there are some products that are too priceless to touch and so remain behind glass.

The glass display showcases some of the most precious and expensive products. From jewellery exhibitions to fancy antique fairs, the glass display enables you to look and not touch.

behind-the-glass-display

Glass displays not only protect valuable items but they showcase them in an elegant way. Image: displaysense.co.uk

We take a look at six of the most valuable exhibitions in the antique and jewellery industries that are viewed behind the glass.

The glittering Goldsmiths Fair

Often referred to as the king of jewellery exhibition events, the Goldsmiths Fair is held in September/October every year at the grand Goldsmiths Hall in St Paul’s, London.

This two week experience allows you to see a dazzling display of hundreds of independent designs in silver and gold with just about every piece of jewellery you can imagine.

Learn the past at the Sunbury Antiques Market

If you’re interested in learning about the past then look no further than the antiques market at Kempton Park Race Course.

With free admission and parking and more than 700 stands jam packed with historical pieces that are too expensive to touch, you really can’t get any better.

The world of unique crafts at the Origin

The Origin is the Craft Council’s contemporary fair held on an annual basis at Spitalfields Market. With an impressive number of jewellery, ceramics and texture displays with the tagline of “Made not Manufactured”, you will most definitely see a whole host of unique 21st century pieces behind glass.

This is a great exhibition for encouraging new ideas and innovations.

Collectors can enjoy Helmsley Antiques and Vintage Fair

This collectors fair is regarded as one of the best in the country. After it was first established back in 1979 it has become a popular event – and for good reason.

With a great selection of antiques and collectables there is plenty to see and enjoy during the five-day exhibition during Easter and New Year, so make sure you take plenty of time to look around!

Be part of the future with Craft Central Open Studios

Craft Central is a pioneering not-for-profit organisation that is dedicated to building a strong future for craft and design. Each year they hold a range of open studios where both members and the general public can meet the jewellery and craft designers in their studios and take a look at their latest collections.

Everything will be locked away in glass displays but it is most definitely a feast for the eyes.

Gloucester Goes Retro Festival

This festival takes centre stage every August bank holiday when the city of Gloucester goes back in time. Each street is themed to a different era, hosting classic and retro fashion items and garments.

Whilst many items will be available to touch and buy, the most expensive will be hidden away behind glass.

 

A stylish and contemporary display solution, the glass cabinet is a great way to display precious items that you’d like to keep safe.

Fantastic Fabric

zip-up-blok1Exciting and contemporary, fabric exhibition displays bring a whole new dimension to any event.

The vast size and curved lines of the fabric display are guaranteed to help you create the ultimate wow factor and attract visitors to your stand.

How Fabric Exhibition Stands Work

The fabric is designed to stretch tight through tension as it’s slipped over a supporting framework which is normally made from light aluminium tubing. Giving your graphics a fabulous look which stands out, the frame also ensures that your graphic remains wrinkle free, providing you with a seamless backdrop.

The Benefits of a Fabric Display

Fabric displays come in a range of shapes and sizes and provide many benefits.

  • Regardless of the shape and size, all fabric displays have a lightweight click- fit frame which is easy to assemble and take down. The click- fit frame packs away easily too.
  • Fabric displays are made up of a one piece, scratch and crease resistant graphic that is seamless when attached to the frame. Use your graphic over and over again and make an impact each time.
  • Graphics are printed in to the fabric as opposed to on to it meaning that you can wash it as many times as needed without worrying about fading and cracking. When folded and packed away, it also takes up very little room.
  • The whole display is very easy to transport which is great news for travelling salesmen who want to exhibit their brand throughout the country and worldwide.
  • And for those of you that are environmentally conscious, one of the best benefits of the fabric display is that once you’re finished with it, it can be recycled.

Zip-up-vertical-curve-fabric-display

What does Fabric have to Offer?

Fabric is fantastic for offering a fresh, new, and exciting alternative to more traditional exhibition stand displays meaning you get the chance to stand out from the competition. And why not choose to stand out? Exhibition halls are, generally, filled to the brim with pops and banners. It’s important to remember that your stand speaks louder than you do about your brand so if you’re trying to convince people that you’re innovative, you need to show it.

Not only will a fabric display give you the chance to shine and own the show but it will bring the focus onto you and get people talking to and about you. Fabric is vibrant, fresh, and shows your clients that you’re doing something different. It offers you the chance to mix things up which is important in the world of business.

Congratulations Animal Rescue Cumbria

animal-rescue-cumbriaWe’d like to say a big congratulations to Animal Rescue Cumbria for winning our fifth annual charity competition!

Animal Rescue entered the competition with a poem on our Facebook page. Explaining in five touching stanzas what they do, what equipment they’d like to purchase (a pop up banner and notice board), and what impact that equipment would make, the charity walked away with a massive 816 votes (54.69%) after two weeks of public voting!  They also get to walk away with the £300 prize to spend on anything on the site.

Rehoming Animals Since 1972

Animal Rescue Cumbria rescue and take in cats and dogs and where possible, find them suitable new homes. The charity was formed in 1972 after a group of ladies read an article in the local press stating that a large number of pets were “being put to sleep by the local RSPCA because suitable homes were not available”. After reading this, the ladies were spurred on to take animals in until they were able to find them permanent approved housing.

Animal Rescue continues to take in cats and dogs and works to keep them healthy and where possible, find them a new home.

Let’s Celebrate!

We believe in the hard work charities do to raise awareness of their causes and want to celebrate Animal Rescue Cumbria by giving them £300 to spend on anything on the site. We’d also like to celebrate the fact that this was the competition’s biggest year yet!

We received 37 entries from a range of charities such as health, children, and animal care, and we’d like to thank them all again for participating.

We look forward to receiving your entries next year to see what impact winning the competition would have on your charity but, until then, please read the winning poem by Animal Rescue Cumbria below.

Congratulations!

 

geaorge-mildredThe homeless pets pour through ARC’s door,
(It’s hard to stem the flow).
But donations are running dry,
Our bank balance is low.

We vaccinate each dog and cat,
We neuter, worm, de-flea.
Each animal’s kept warm and fed
And heaped with TLC ❤

To carry on our vital work
We need to spread the word.
“Our animals depend on you!”
The message must be heard.

BUT…

Our pop-up banner’s fallen down,
Our notice boards are old and sad.
enzoThey do not catch the public’s eye,
We need some new ones, real bad!

A rain proof board or coloured sign
To tell the public what ARC does.
£300 would do the trick,
Our cats and dogs say “vote for us!”

 

All images belong to Animal Rescue Cumbria.
Cats – George and Mildred
Dog – Enzo

So you want to make a Successful sale?

With exhibition season about to take hold, it’s safe to say that you won’t be the only business setting up your stand to entice customers. In fact, you can guarantee that competition will be fierce.

In order to make your exhibition stand really stand out, attract leads, and ultimately sales, there are a few things you need to keep in mind…

One Word: Design

Exhibiting is all about capturing the attention of your audience. Once you’ve managed to do that you can go into overdrive to keep them entertained with your sales talk, freebies, or even dazzle them with the newest technology.

Remember your design though. It’s the design of your exhibition stand that will get the sharks circling around you so ensure your stand is visual and stands out from the others in the room – don’t be shy about going bold, bright, or contemporary. It’s the way to your customers’ hearts!

Don’t forget to incorporate what you do into your design too.  Let your visitors know who you are and what you do because on average, they’ll probably only spend around 30 seconds at your stand. Impress them immediately and give them a reason to stay.

exhibition-stand-design

Don’t be afraid to bring a banner with you that will attract the crowds. Be innovative and make your display two dimensional. Curved display surfaces featuring moving images and pictures also work really well as do innovative videos that are both funny and interesting.

This is a fantastic way to bring the curious visitors to your doorstep.

Don’t be shy and get Interactive

TelescopiciPad_MaxHeight_LargeVisitors want to feel involved so give them something that will engage all of their senses and not just their eyes.

Consider incorporating the latest technology or your product or service into your stand to hold your visitors’ attention. Consider including innovative videos that are funny and interesting – answer their questions with the information you provide. And how about showing off your social media platforms? Stream your live tweets and encourage visitors to join in using their smartphones.
Yes, leaflets are a good takeaway and provide your visitor with vital information but you need to make it interesting and you need to be interactive.

It’s also worth using iPads to collect information which can eventually be used as leads to generate new sales. It also helps speed up the after-show contact process.

Depending on your budget you could also create a free app specifically for the exhibition that picks up on the design themes of the stand itself. This will give your visitors a visual prompt and/or reminder when they look at it later on, allowing everyone to access information about your company at their leisure.

Get your Staff Motivated

Now that you’ve managed to get visitors to your stand, it’s important to ensure that they’re engaged and interested in what they’re listening to. In order to do this successfully, it’s important that your staff are on the ball.

Contrary to popular belief, visitors do not want your staff to stand there with a smile painted on their face preaching about how your company has changed the face of the industry. Instead, they want to be greeted by a personable character with a sense of humour.

Ensure your team are knowledgeable about your brand and the products you’re trying to push to ensure that they can answer just about every question that’s thrown at them.

Your stand design should primarily focus on your core strategy and make use of the tools that you have at your disposal to ensure you get your message across loud and clear.

Now that you understand how an exhibition can really get you the sales, it’s time to get set up and communicate with your audience!

*Images from Pinterest and Marler Haley

Charity Competition Finalists 2015

Our fifth annual charity completion closed yesterday and it’s been our biggest year so far! Thank you! Without your entries we wouldn’t have had a record year.

With a mixture of charities and organisations entering in a range of ways, picking the three finalists was exciting… and very hard!
After much deliberation though, the three finalists of the Marler Haley Annual Charity Competition 2015 are…

  • Animal Rescue Cumbria
  • Hope for Tomorrow
  • Teens Unite Fighting Cancer

Congratulations!

vote
 

animal-rescue-cumbriaAnimal Rescue Cumbria

Animal Rescue Cumbria entered the competition with a poem on our Facebook page.
If they win, the charity would like to purchase, according to the last two stanzas of their poem, pop up banners, notice boards, and preferably ones that are rain proof and coloured to stand out in all weather!

Animal Rescue Cumbria rescue and take in cats and dogs and where possible, find them suitable new homes. Re-homing them since 1972, the charity was formed after a group of ladies read an article in the local press stating that a large number of pets were “being put to sleep by the local RSPCA because suitable homes were not available”. This spurred them on to take animals in and keep them until permanent approved housing could be found.

hope-for-tomorrowHope for Tomorrow

Hope for Tomorrow also entered via Facebook and let us know what winning the competition would mean to them and their patients. The charity launched the world’s first ever mobile chemotherapy unit in Gloucestershire in 2007 with the aim of reducing stress and strain on the patients. To date, the charity has launched nine of these units around the UK and each has the ability to treat between 18-20 patients every day five days a week.

Winning this competition means that more patients would receive this supportive service as the charity could promote themselves even more which in turn would help them raise more funds to get more units up and running.

teens-unite-fighting-cancerTeens Unite Fighting Cancer

Teens Unite Fighting Cancer entered via Twitter to let us know what winning the competition would mean to them.

Co-founded by Karen Millen OBE and Debbie Pezzani in 2007, Teens Unite stemmed from “a passion for supporting those in need” as well as several years of “research in the teenage cancer field ascertaining what was lacking for this age bracket”.
The charity helps young people build on their self esteem and self confidence as well as working to tackle feelings of isolation. Winning this competition would help the charity travel to different locations around the UK to further raise awareness of the affects cancer has on teens.

 

Do you want to try raise money and awareness for charity? Why not look into setting up an exhibition stand to get in front of an audience. 

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