In the Spotlight – Raunds Park Infants School

As you might already be aware, our annual charity competition is currently running and is open to all UK charities and community organisations. Charities and organisations, big and small, have been entering for a chance to win £300 to spend on absolutely anything on the site.

Raunds-Park-InfantsTo get an idea of how display equipment can be used, we first spoke to the AGF who let us know which displays they’ve used for their fundraisers and what they think works particularly well for them. This time, we spoke with Emma Duff, chairwoman of the PTA at Raunds Park Infants School, Northamptonshire, to find out what display equipment the school uses for events and what they’d like to use in the future.

A community school for children aged between 4-7 years old, the aim of Raunds Park Infants is to work together to ensure that all of the children who attend the school have access to a “stimulating curriculum which supports their present understanding and broadens their horizons”.

From all of the display equipment you’ve ever used, what do think has worked particularly well?

We use notice boards and A-frames which work well – we’ve found that these two displays are great for communication. We use them for our family fun days.

If you could pick an ideal piece of equipment, what would you pick and why?

An external notice board would be ideal. It would be nice to visually communicate with more people about the events we have as at the moment we rely a lot on word of mouth and Parent Mail (emails sent out to parents who are subscribed).

What events are coming up for Raunds Park Infants School?

We tend to have two fairs and around four other events in a year. The summer fair is our main event. We’re trying to do more though. Moving forward we’re trying to do tabletop sales, movie nights, and discos to fundraise and bring the community together.

You can follow Raunds Park Infants School on Twitter for the latest news.

 

Memorable art Events put on in aid of Charity

There are a million and one reasons why events are put on in aid of charity. From increasing awareness of global problems to raising funds for disaster zones, the events often go a long way in helping those in need of assistance – in whatever form that might be.

Memorable campaigns are not necessarily those that bring in vast sums of money or those that reach the most people – although both of those factors remain important.

The most memorable charity campaigns are those which lend support and help to drive change; from helping people into work or homes to making people aware of the struggles that those around them face.

Below, we’ve listed a handful of memorable events that provide support to a charity or community organisation.

 

piano-postcards

The University of Leeds ran a charity initiative named Piano Postcards in 2012. Image from leeds.ac.uk

 

Cooking up a Storm in Shoreditch

Fifty Chefs – The Hands That Feed London was a photographic project that went on show in Shoreditch in April 2015. Taking a decade to put together it featured images of the faces and hands of chefs, kitchen hands, and many other people who cook for London’s population, their kitchen battle scars shown in all their glory.

Sales from the prints went towards London-based charity FareShare. The charity distributes food that would otherwise be wasted to around 8,000 vulnerable Londoners and more than 75,000 people nationwide.

Encouraging Offenders to get Artistic

The Koestler Trust works as a prison arts charity that showcases, awards, and sells artwork by offenders and detainees. Yearly awards are held to recognise the best work as the charity attempts to encourage change amongst those behind bars whilst keeping them motivated to do better for themselves.

More than 8,000 pieces of art are submitted every year and the national exhibition attracts upwards of 20,000 visitors. The charity focuses on attempting to channel the energy of the offenders into something positive in the hope of cutting rates of reoffending.

Life in a Belgravia Gallery

As the Belgravia Gallery approaches its 30th anniversary in 2016, it still follows the same concepts as when it first opened. Situated in the heart of Mayfair, the gallery has a strong emphasis on art for charity with proceeds going towards The Sebastian Hunter Memorial Trust.

Run by mother and daughter Anna Hunter and Laura Walford, everyone involved helps to raise funds to aid disadvantaged people and to build schools in Tamil Nadu, South East India. Not only does this empower young people but it provides education, healthcare, and livelihood opportunities that others might take for granted.

Postcards in Leeds

The University of Leeds ran a charity initiative named ‘Piano Postcards’ in 2012 to coincide with the world-renowned Leeds International Piano Competition run by Dame Fanny Waterman. Aiming to raise funds for two high profile music charities, Nordoff Robbins and Live Music Now, the event included several famous faces such as Emeli Sande and acclaimed writer Alan Bennett.

The university has hosted the International Piano Competition for the majority of its history spanning more than 50 years and by running the Postcards initiative, links between the institution, the community, and the local music scene were strengthened.

Making an Event Memorable

These are all small scale examples of memorable events that have provided welcome support to people around the world.

The act of creating an event in the name of charity is relatively straightforward. For generations many charities have hired halls and hotel suites to host events and, while the majority are usually a success with plenty of money being raised, the key is to ensure that guests remember what the event was about when they wake up the next day.

This means thinking outside of the box and coming up with innovative takes on traditional events.

Freestanding Displays vs. Shell Scheme Graphics

As exhibition season is approaching, we thought it might be useful to take a look at how to utilise your shell scheme space. The system is usually always provided by the event organiser so you need to decide whether you’re going to opt for shell scheme graphics or fill the space with freestanding display equipment.

 

Shell Schemes

Flexitol-LadermaShell scheme panels are typically 2400mm x 1000mm but can vary depending on the exhibition. We recommend you check before ordering. If a custom size is required, we can create panels to fit.

PROS

Shell schemes always include walling and might even include lighting to help you illuminate your message and stand out amongst the crowd.

This sleek design option means that you don’t use up any of your floor space – you’re provided with maximum space to use for prospective clients.

These rollable PVC panels are lightweight and easy to pack away making travelling hassle free.

Panels can be custom built to fit your venue.

Graphics attach using either Velcro or magnetic strips. Quick and easy!

You can create one big message with individual panels or take users on a journey with each panel.

Your graphics can be as vibrant or as simplistic as you like.

CONS

Shell scheme systems aren’t universal. Your panels from one won’t always fit another meaning that if you were hoping to exhibit with the same message, you might have to repurchase.

CONSIDER

Asking for a panel size that can fit all. If you know your stand sizes in advance (and your objectives are the same for each show), you could work your production and design teams to find a middle size that could work across all of your shell scheme systems.

Adding technological interaction to your walling. Technology is a great way to grab the attention of attendees.

Using a freestanding display or two in your shell scheme. iPad holders, literature stands and even a banner stand can still add plenty of value whilst taking up minimal space.

Freestanding Displays

MK ServicesFreestanding displays cover a range of display equipment such as pop up stands and banners. If you have a space only stand or are exhibiting somewhere smaller, this might well be the option for you.

PROS

Freestanding displays are portable, freestanding and usually lightweight.

These displays come in a range of sizes from the horizontal fabric stand through to the literature rack and humble banner stand. Anything that stands by itself can be used in your exhibition space and can be used as a freestanding display.

Whether you have a large space or a small space, you have plenty of room to play with. Let your imagination run free.

Depending on your objectives for future shows you can use your displays time and time again. You could also use them semi- permanently in reception areas.

If your venue allows it, you could add a modular wall for extra branding. Not only could you add an interactive screen here but you’d be able to claw back any space you might have lost by using your other displays.

If your stand is predominantly freestanding then it’s likely that you’ll have more than one open side. This is an advantage as attendees can walk in from more than one side, opening your stand up to more business.

CONS

It’s easy to get carried away and clutter your space. Remember, the more equipment you buy is the more space you use up. This is space you could use to entertain potential clients.

CONSIDER

Using different types of displays to save space. The classic Veloce pop up takes up more room than a fabric display, for example. It’s an excellent alternative if you need more space.

Remember…

Your venue will almost always dictate the type of space you’ll be exhibiting in but if you ever have a choice, it’s always worth considering your objectives before making a decision.

Do you require lots of space to entertain clients? Or do you just need a small amount of space? What’s your budget like?

As we’ve seen, shell schemes can work out to be cheaper, even if it is a very large space.

Your design is vital. Regardless of whether your main focus will be a space saving fabric display or the branded panels of your shell scheme, we believe these design tips might be of use.

In the Spotlight – The Andrew Grene Foundation

agf-logoWe’re holding our fifth annual charity competition this year where charities can win £300 to use on the site. Whether they need to promote their cause, fundraise, or would simply like to update their display equipment, we’re excited to help make it happen.

With the competition well under way, we thought it would be a good idea to see how other charities and organisations use display equipment to raise awareness. First up is the Andrew Grene foundation.
Set up and named after Andrew Grene who passed away in the Haitian earthquake of 2010, the AGF is a charity with a vision to see “quality education and economic opportunity… broadly available across Haiti”.

Their mission? To give the people of Haiti the resources they need to develop themselves through education and microfinance.

Fundraising is the main objective of this charity and so publicising their vision and mission is important. We had a quick chat with the AGF’s director of fundraising, Jane Holden, to find out what equipment the AGF uses…

What type of fundraisers do you hold and what equipment do you use for them?

We hold cycling fundraisers in Ireland and use a mixture of banners, roller banner stands and flags. For our golf days we use A-frame displays and flags. We also used a fabric pop up display for the launch of our film premiere last year.

 

marler-haley-agf-cycle-event

Simon, Michael and Mike rode from London to Paris in three days to raise money and awareness of the AGF.

 

From all of the equipment you use, what do you think works particularly well?

Flags work really well and are easy to take abroad. For local events, pop up banners are ideal as they come in a carry case. A-frames are also nice and work very well with our fundraising efforts.

What events will you be attending over the next few months?

We have the Rutland Half Marathon coming up in September and a Curry and Quiz night!

 

A small charity, the AGF is based in the UK and has an office in New York as well as many supporters in Ireland. The charity also uses a range of equipment to stand out and make their cause known. To keep up with what they’re doing, join them on Facebook and Twitter.

 

Stand out with a Freedom Street Flag

The Freedom Street Flag commands attention.
As this flag is worn on the back, it’s very hard to miss making it perfect for promoting your brand, product or special offer.

Promotion has Never been Easier or more Instant

Perfect for advertising on the move, this flag is hands-free, lightweight, and bound to pique the interest of those who see it. It’s also easy to assemble. Simply attach the flag to the pole, insert into the backpack, and put it on.

Three Different flag Shapes to Choose fromStreetflag Teardrop

The street flag is available in a feather, teardrop and edge shape. The feather stands at 1.2 metres and the teardrop and feather are less than 1 metre.

There’s bound to be a street flag that can help you stand out and further promote your brand.

The best Alternative to the Sandwich Board

Need to drum up some more sales for your brand? Want everybody to know about your new location? Perhaps you’re simply trying to direct people to your food sampling station. Either way, it’s goodbye sandwich board and hello street flag!

The days of wearing a heavy board are gone. It’s time to embrace this lightweight and comfortable piece of innovative advertising equipment.
Whether you choose to display only your brand logo or opt to include a short USP along with it, the street flag is worth considering if you hope to increase sales.

Raise Awareness

As well as sales, the street flag is perfect for raising awareness of your charity.
Whether you’re at a charity event or in the middle of the city centre on a Saturday afternoon, the street flag not only helps you raise awareness but, it works well as a signpost for the public to let them know where they can find you.

Always be visible

Regardless of whether you’re trying to increase sales, raise awareness, or you simply need to be easily identifiable to the public or a specific group (think a teacher to her class on a school trip or a tour guide to their group), this flag is definitely worth considering.

Using Freebies and Entertainment to Generate Leads

We’ve all been to marketing conferences and have witnessed companies trying to get their message across to potential customers. From half naked cheerleaders, candy jars full of sugary treats and freebies such as pens, stress relief balls and branded bottles of juice, you have to wonder if these tactics actually work.

When a potential customer walks away with a handful of freebies and a smile on their face from the entertainment, what are they walking away remembering?
Are they thinking about the brand or are they happy because they managed to grab a handful of freebies and watch a spectacular show?

 

 

freebies

What freebies do you walk away with? – Image from blog.geektechbranding

 

Trade Shows are like Trick or Treating

Think back to the last trade show you attended. It’s highly likely that you came back with a bag full of freebies reminiscent to the bags full of treats you’d come back with after trick or treating as a child.
You would have visited lots of houses, shouting trick or treat to whoever answered the door. If you wanted some more treats you might have even spoken with them.

The houses that were decorated extravagantly and gave the best treats were the ones you visited and remembered. Houses that didn’t make an effort and gave bad ‘treats’ were also remembered and were never to be ventured to again because of the disappointment.

The trade show is the same. Just like the houses giving away treats, the stands are all trying to get you to take their product or service. Each stand will be competing with another so what can make them stand out? What can a brand do to get people to visit their stand?

How happy are you

How happy are you? – Image from behance.net via Pinterest

Draw the Crowds in

What good is it having a quality product and a well written sales pitch if you don’t have anyone listening? This is where the entertainment comes in.

Entertainment could be a group of cheerleaders at the side of your stand putting on a short routine every 40 minutes. It could also be a bit of music and lighting to liven up your display space.

Think back to trick or treating. Would you have visited a house with boring or no decorations? It’s highly unlikely. You might want to consider using entertainment when you attend your next big trade show because people will flock to something that looks interesting.

Freebies are fun

Now that you’ve grabbed the attention of visitors, why not keep them around a little longer by offering a few freebies?

Always make sure your freebies are branded and do your best to make sure they’re linked to your brand in some way.

The key thing to remember about freebies though is that you must display them in a way that catches the visitor’s eye.

What are you About?

The crowds came because of the entertainment and they’ve been supplied with a few freebies. It’s now time to let them know who you are and why they need you.
At this point you will lose people as they go on to the next stand, looking for more entertainment and more freebies. Others will stay though.

Whether they’re staying out of intrigue or because your brand is what they’re looking for, you need to be able to keep them interested and let them know why they can’t leave your stand without first passing on their details.

Your USPs are key here. Make sure they’re clear.

My Product or Service isn’t that Exciting

Offering head massages and decking your exhibition stand with lighting and music will definitely muster interest but will that interest convert into leads?

If your product or service isn’t that interesting, is it worth you offering such extravagant entertainment? If you’re asking yourself this question, it might be worth looking at what your competitors do to get an idea. Ultimately, you need to gauge whether or not it’s worth spending big on entertainment.

There’s a lot of Competition

It’s very unlikely that you’ll be the only stand offering your service. Competition is fierce and in today’s world, people tend to comparison shop to find the brand that suits them best.
You might have the fancy display but if you haven’t positioned your brand in the right way, your competitors will gain new leads and not you.

In order to stand out against the competition you need to plan. Plan your entertainment, freebies and USPs – find the right balance between these things so that your service or product comes out as the overall focus.

 

What are your experiences with using freebies and entertainment to generate leads?

How Billboards went from Being Images on Paper to Dispensers of Free Beer

The billboard was around long before the aeroplane and it’s a form of advertising that has permeated every part of the globe. It’s the largest canvas a brand has, allowing them to display their message with such prominence that it’s hard for people not to stare.

Taking over the physical landscape in a way that no other form of advertising ever has, or probably ever will, we take a look at the billboard’s life from its inception in the 1830s to the present day…

1830s – The Billboard is Born

The earliest billboard was in the form of local roadside advertising in the US. Businesses would paint signs on walls and glue posters to fences or walls. A local thing, a pharmacy, for example, would display a large poster nearby to let passers-by know what they were selling.

Early billboards were generally quite small but that all changed in 1835 New York when Jared Bell introduced the large format American poster. A game changer, the current billboard posters of the day paled in comparison to Bell’s 50 square foot head turner.

circus-poster

Ringling Bros And Barnum & Bailey (circus poster) – Other industries soon followed suit. Image from oaaa.org

1860s – An Industry is Established

By the late 1860s a whole new industry had been established and the earliest recorded lease of a billboard took place in 1867. By 1870, close to 300 bill posting and sign painting businesses were operating in the US.

1890s – Co-ordination and Control

The Associated Bill Posters’ Association of the US and Canada was formed in Chicago and, according to the Outdoor Advertising Association of America, this was to “provide an expanded nationwide organisation for coordinating the services offered by member companies” as well as to deal with any “ethical concerns of early industry leaders”.
It was at this time that billboards became a part of the big league.

1900s – A Standard is Born

A standardised structure and size for billboards was introduced in 1990. The result? The billboard market exploded in a good way.

Big brands quickly jumped on board as they knew that the same ad could fit any billboard nationwide. Companies like Kellogg’s and Coca-Cola started mass-producing billboards as part of a national marketing effort and things have never been the same.

Coca-Cola Santa

Original Santa holiday ad “Thirst Asks For Nothing More”. Image from www.oaaa.org

2005 – Billboards go Digital

The next big change for billboards happened in 2005. By this point, most industries were going digital in some way, shape or form.

As Sdgmag.com so eloquently put it, the digital billboard introduced the ability to “provide timely, high-resolution advertising for multiple clients”. This enabled billboards to cement themselves as a relevant option at a time when marketing managers worldwide were flooded with highly engaging advertising options.

Billboard

A Clear Channel digital billboard. Image from budgetsignsandneon.com

2010 to the Present day – Moving Beyond the Screen

Whenever a new advertising technique/medium is unleashed into the world, it is met with a heightened sense of intrigue, interest and engagement from consumers. But as the new technique/medium becomes commonplace, consumers soon lose interest, become largely desensitised to it and engagement falls.

Over the last ten years, billboards have sought to reignite and maintain engagement and interest in a number of incredibly creative ways. They have moved beyond the two dimensional digital screen and in many cases, even beyond the traditional rectangle that the billboard had restricted itself to for decades.

Free beer Anyone?

If you happened to be near the Old Brewery Pub in London in April this year, you would’ve been greeted by a snaking queue of Londoners all waiting their turn to stand in front of a billboard.
This wasn’t just any billboard though. This was a Carlsberg billboard with a built in pump dispensing cool, fresh beer.
Their marketing message plainly stated “probably the best poster in the world”.

Carlsberg

Click for video

If we look at the evolution of the billboard, we see that advertisers are constantly trying to make them more engaging and personal whilst trying to break them free of their two dimensional mass marketing reputation.

Interestingly, this puts exhibitions and trade shows in an even more special place in today’s crowded marketing landscape. The exhibition is one of the only ways in which a brand can form a deep, meaningful and lasting connection with their target market – something all advertising and marketing methods strive to achieve. And the exhibition achieves this effortlessly, through good old face-to-face interaction. Perhaps billboards can inspire us to do more with exhibition stands… watch this space.

Marler Haley’s Annual Charity Competition

3CharityComp

 

Since 2011 Marler Haley has hosted an annual charity competition. Open to all UK registered charities to help them spread the word about their cause, they have the chance to win £300 worth of vouchers that are valid to use on any of our displays and display accessories.

Camp Nibble won our first ever competition

Studies have shown that rabbits are the most neglected and cruelly treated pet in the UK and this is what Camp Nibble’s primary focus is: rabbit welfare. Describing itself as a “rabbit rescue and sanctuary”, the charity also provides care and shelter for other neglected, abandoned and abused small animals. Founded in 2009, Camp Nibble is run by Hannah and Stephen.

They chose our table top display board kit which includes a table, fully printed, branded tablecloth and a display board.

Pop ‘N’ Grow won in 2012

Pop ‘N’ Grow started when Paula Smith gave birth to her baby Amelia in 2011. Amelia was moved to a neonatal intensive care unit and Paula was unable to dress her properly because of the tubes and lines. This is where the Pop ‘N’ Grow idea started.
The charity provides clothing made specifically for the neonatal environment making dressing your baby stress free.

Pop ‘N’ Grow chose to purchase a branded tablecloth and two banner stands with their vouchers.

In 2013, The Orpheus Centre won £300 worth of vouchers

Musician and songwriter Sir Richard Stilgoe and neurologist Dr Michael Swallow ran music weeks for disabled people in the mid 90s. Their popularity and effectiveness saw The Orpheus Centre open in 1998 at Sir Richard’s former family home in Godstone, Surrey. Growing from five live-in students to over 25 and with a number of day students attending daily, students are not only motivated by performing arts but they get to perform too.

Two banner stands and a display counter were purchased with the prize.

The Freddie Farmer Foundation won last year

Set up in 2011, the Freddie Farmer Foundation is all about providing physiotherapy to children and young people with cerebral palsy and mobility problems. The inspiration for the charity is Freddie Farmer who was born with cerebral palsy at 28 weeks weighing 2lb 12oz.

The Foundation’s old banner needed replacing and winning this competition allowed them to promote the Foundation and its cause with the display they purchased.

 

 

Freddie Farmer Foundation

Freddie Farmer
Image: http://www.freddiefarmerfoundation.org.uk/

 

The competition will be back again this year

We believe in the hard work charities are doing to raise awareness of their causes and with this competition, we are able to celebrate that hard work by offering a prize of £300 worth of vouchers to use on the site.

Whether you need to promote your cause or fundraise, we want to help lighten the load.

Keep an eye on our website and social channels over the next few weeks for more information on our annual charity competition.

 

Our top 5 Favourite Products

We have many amazing products on the site and thought we’d pick our top 5 favourites to help you out. These products are a mix of quality, reliability, excellence and innovation.

In no particular order…

Maxi Roller Banner Stand

Maxi-roller-banner-stand

A version of our very popular Genesis stand, the Maxi offers a larger graphic area at 850mm wide. Not only can you spread your message over a bigger banner but you can also be seen from afar as the Maxi stands at 2100mm high!

This stand works well at exhibitions and conferences as an added extra to your display and it can also hold its own and work individually too.

Why the Maxi Roller Banner Stand?

  • 850mmm wide
  • Quick to assemble
  • The graphic is anti-curl and won’t delaminate after a few uses
  • We’ll provide you with a 10 year guarantee.*

Veloce Pop up Display Stand

The Veloce Pop up Display Stand is an instant solution to your display needs. Assembling in minutes and ideal to use in shell schemes or stand alone, this display system provides you with a seamless graphic. As a bonus, its wheeled carry case doubles as a counter and comes with its own custom graphic wrap that can be attached quickly and easily.

The fully branded pop up works well at trade shows and the counter with its custom graphic wrap is perfect for displaying products or gathering data. When used together, you can be sure that your brand will be promoted well.

Why the Veloce Pop up Display Stand?

  • Easy to assemble
  • The wheeled carry case turns into a counter complete with graphic wrap
  • Lighting easily attaches to the top of the display helping your brand stand out even more to the passerby.
  • You’ll receive a 10 year guarantee with this display.*

Table Top Display Board Kit

This lightweight and easily assembled kit is made up of a senior folding display board system, a portable folding table and one full colour, branded tablecloth. A fantastic kit made for any indoor location, the Table Top Display Board Kit has been used at conferences, seminars and fundraising events to name a few.

Purchasing these products together as a kit not only means you’ll save 10%, but you’ll be able to immediately promote your cause, fundraise or exhibit from the moment you set up.

Why the Display Board Kit?

  • Easy to set up
  • The display board allows you to quickly and easily change your messages as and when needed
  • The tablecloth is Pantone matched (perfect colour matching for your brand) AND…
  • The ink is printed in to the material (sub-dye printed) meaning the colour won’t fade after a few washes and your logo will remain intact.

Counter & Computer Work Station 500

This counter and workstation is perfect for not only displaying your products but gathering information from interested visitors to your stand.
Available in a range of colours, there’s also the flexibility to add a custom graphic wrap meaning you can further promote your brand.

You can also choose from a black, beech, silver or white counter top and for usability, can opt to add an internal shelf. Overall, this is a fantastic addition to your brand as it can be adapted to work for you depending on how you need it.

Why the Counter & Computer Work Station 500?Freedom-Feather-Flag

  • Assembles in minutes
  • Holds up to 90kgs of weight
  • There are many custom options available.

Freedom Feather Outdoor Flag

And because summer has finally come around, we’ve chosen the Freedom Feather Outdoor Flag as our final top 5 favourite product.
Lightweight and weather resistant with the ability to withstand winds of up to 18mph, our feather flag comes in a variety of sizes with the tallest standing at 5.2 metres!

This flag is sure to help you stand out during the busiest of periods and with our prices including your custom graphic, promoting your brand and its products/ services is made simple.

Why the Freedom Feather Outdoor Flag?

  • Weather resistant with the ability to withstand winds of up to 18mph
  • Choose from a range of bases to support your flag
  • Lightweight and easy to transport.

 

*Please note that our 10 year guarantee covers manufacturing defects ONLY.

**Please also note that once your display has been delivered, you have 7 days from the delivery date to report any issues to us (manufacturing or otherwise).

Make an Impact with Hanging Banners

Think about all of that wasted space where eyes stare at blank walls or open rooms.
The simple use of a hanging banner could fill that space with colourful, informative images and text, whilst not stealing valuable floor space.

Whether you’re a car dealership wanting to shout about a new car, a gallery promoting upcoming events or a gym announcing new offers, hanging a banner will attract that all important attention and get your message across.

Marler Haley hanging banners are ultra lightweight and simple to hanghanging-banner

Made from an ultra-lightweight fabric and using a simple rail system with easy to use snap action, you can quickly replace and change your banner depending on the message you wish to portray. This ultra-lightweight fabric and simple hanging system means it can easily be hung in various locations including walls or ceilings, relieving any concerns of being restricted by awkward locations or unsuitable structures.

As well as using our rail system to mount your display, you can also hang your banner with plastic or metal eyelets from the ceiling, tables or even raised from the floor. This enables your display to be viewed at a range of eye-levels, capturing all those wandering glances.

We offer a variety of options to suit your requirements

Varying size options are available from 500mm to 1200mm wide. If you require something that bit bigger though, custom options are available.

There are also considerations to think of when choosing the design and placement of your hanging banner. With the printed fabric you will get a 70% show through of your design, therefore you need to carefully consider how it might look if you have text on the banner. If you know both sides will be viewable we can sew two banners together within the custom options, giving you that extra coverage.

Hanging banners are versatile and eye catching

Hanging banners are a great way of livening up a blank space and they allow a quick and easy way of bringing interest and intrigue to a wasted space. Make a stairwell become bright, colourful and an excellent marketing tool to grab your customer’s attention for future events and deals, new products or anything else you wish to advertise.

Think about a great magician. They will carefully use the power of persuasion, subconsciously inserting an idea into the mind of the person.
This is exactly what a hanging banner can do.

Introducing our new Advertising Block

Marler Haley are announcing a cutting edge new product! We introduce to you our advertising block which allows you to display any substrate, cut and print exactly the way you want. We can print onto acrylic and foam board which can both help provide that unique and eye-capturing finish.

What makes this product truly special is the fact that you get to choose your own custom shape for your graphic, printed exactly to your requirements; whether that be from a basic logo to a giant chicken!

Acrylicadvertising block

Your designs can either be printed onto clear acrylic or opal acrylic, giving you the finish you require.

The clear acrylic is totally transparent to clearly view your design. Marler Haley carry out a process called reverse printing where the graphic is printed in reverse on the back of the acrylic and then the design is shown through. This means that the customer can then see the design through the back of the acrylic, giving an eye-capturing cloudy effect. Customers also have the option to leave some of the design blank so that you can see completely through the design, ensuring your brand stands out.

Alternatively, the opal acrylic gives a frosted effect as the graphic is printed on the front and the back is heavily frosted so you can’t really see the graphic. This is a more expensive option but is capable of grabbing bags of attention.

We cut the graphic out using a laser on a state of the art Blackman & White iCutter. As part of the process to complete that high-end look, we also use a flame polish that smooths out the edges.

Either way, if you’re looking for a luxurious finish then our printed acrylic is an ideal option. Acrylic is not only extremely hardwearing but it provides a way to promote your design with a completely new edge and feel.

Foamboard

If you’re on a slightly lighter budget then our foamboard option is a more cost effective solution than the acrylic, but not as hard wearing. We would recommend this option when customers are going to change their message regularly or have a short campaign. This is also cut out on the Blackman & White iCutter but with a knife rather than a laser but, it still allows for those intricate shapes.

Lightweight

advertising block standThe base is simple and lightweight which means it’s transportable so you can display your graphics absolutely anywhere. There are also various sizes to choose from to accommodate a range of varying sized prints.

Our advertising blocks with custom shaped prints are great to use in any retail environment. They provide a way to promote a product or brand in a stand-out way so, to really get noticed, order an advertising block with print today.

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Top 5 Design Tips for your Banner Stand

Whether you’re at an exhibition, a conference, or in a public place, your banner stand will be one of the first things to be seen. With this in mind, you need to make sure your banner stand design is understandable, relatable and in line with your brand’s message. If it’s not then you’re unlikely to attract new customers to your service. You also run the risk of confusing your loyal customers.

Your banner stand design is something you must get right and we have five quick, top tips to help your design tick all of the right boxes…

The banner stand you use will determine your design

The Maxi Roller Banner Stand and the Widescreen Roller Banner, for example, are very different sizes, and the design you have for one may not work for the other. Before you get designing it’s always important to know which banner stand/s you’ll be using because, once you know the dimensions, the creative process will become a lot easier.

Your logo must be visibleMaxi-roller-banner-stand.png

Imagine being at an exhibition with hundreds of people. They see your banner but can’t work out who you are. Your logo should not only be of a large size but it should be placed in the top third of the banner so that you can easily be spotted from even the furthest of distances.

Choose your colours wisely

Everything on your stand, including the colours you choose, must relate (and co-ordinate) with your brand. Also remember that pastel colours on white and vice versa are not good combinations. It makes text almost impossible to read and as a result, your brand will suffer.

An image speaks 1000 words

With whatever image you choose, make sure it’s relatable to your target audience, of a high quality, and make sure that it represents your brand 100 percent.

Keep your words to a minimum (and also at eye level)

Your banner needs to stand out and grab the public’s attention. As well as your name and website (if you choose to include it), consider adding a slogan. Or how about including that one thing you believe the public needs to know? This is all you really need in terms of text.

We’ve delivered banner stands for a variety of clients and we’d love to help you too. Whether you have a design idea ready or not, we can help make your banner stand stand out.

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