Choosing the Right Exhibition for your Needs

How do you pick the correct exhibition or event for you or for your business? Some may jokingly say “With a finger in the wind”, but picking the right exhibition is the first step in making sure you have a successful, and profitable event.

We’ve created a short series that follows our progress of picking an event to exhibit at and how we’re following best practice to increase our success from our exhibiting strategy.

1. Finding your target audience

Focusing on exhibitions that will bring visitors and prospects in areas that match your business strategy will make sure you have the right people visiting your exhibition stand. Also finding out if the exhibition will bring in the volume of footfall of your target audience that you’ll need  to achieve a good return on investment is a must!

2. Location, Location, Location

Consider where your target customers are based. If you’re a UK-wide business like us, then location may not be so much of a contributing factor to your decision. But if you’re a local business, or looking to expand into new locations then this should be carefully considered.

3. On-stand staff

When you exhibit, you’ll need to make sure that your stand is manned. Free up sales staff or office management for the event. Remember: although you’re exhibiting, you will still need staff available at your office to keep your business ticking over.

4. Stand space 

Before deciding whether the event is right for your needs, check that the price is right. You’ll typically find that stand spaces are bought by the square metre , so it’s a good idea to check that the square metre price is comparable with other events in the same industry or sector.

Remember, the size of space that you opt for will determine the display equipment that you will need to take with you to make sure you make the most of your exhibiting opportunity.

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