As well as using display stands as a staple ingredient for exhibitions, they are also used to increase brand awareness for press and photo opportunities. If you’re looking to create a branded backdrop for your next event or press opportunity, follow these tips to choose the perfect stand and make it impactful.
Simple branding
When designing your backdrop, I’d always advice to keep the design as simple as a repeat of your logo(s). This will help to ensure that the logos will still be seen if they are stood in front of for photos. Which after all, is the point of having these displays!
Many people also like to have one large logo at the top to bring together all others with a strapline – make sure in this instance that it is above head height so that it can be seen and read even if tall people are in front of it! When designing your backdrop, I’d always advice to keep the design as simple as a repeat of your logo(s). This will help to ensure that the logos will still be seen if they are stood in front of for photos. Which after all, is the point of having these displays!
What size to choose
In the world of simple branded backdrops, size does matter. Think about the number of people who will be standing in front of the display to work out whether you need a standard banner stand at 800mm wide, a wide banner stand up to 2000mm wide, or a larger display, such as a pop up stand that can reach over 3000mm wide.
One person interviews and conferences
In a video interview, or conference with a speaker – all eyes are on the speaker and rightfully so. But the background also plays an important role. It both adds branding so that people can easily see your brand and provides staging to provide a more professional feel for visitors.
Use one or more banner stands in this instance to create a simple display that is not overpowering. If in a conference hall, consider using banners at either end of the stage area as well as behind the speaker (as long as it doesn’t cover up or intrude on any presentations).
Group photographs and awards
For photograph opportunities using a larger display, such as a pop up stand or a zip up stand would look great. Filling the photograph with your logo provides simple branding to associate your brand with photographs of award winners – perfect for brand exposure if considering using the photographs for press opportunities!
