How to Gain a Good Return on Investment From Display Stands as a Charity Posted by: by Andrew Pocock Choosing the right display as a charity can be tough. When funds could be used directly toward charitable aims, it can seem like a hard decision as to whether to invest in display stands. But, we know that displays can provide an exceptional return on investment to help draw attention from afar, gain new supporters and vital funds to continue your important aims. Here are my five top tips to help you maximise the potential of your displays for your charity: 1. Keep it simple A great way of making sure you get the most value for money out of your display is by making sure you can reuse it time and time again, rather than for one off occasions. Think about the design of your display. Some charities choose to use display boards to have a long lasting solution to interchange their messages and photos on a regular basis. Other charities choose to use simple branded stands with a logo, which will only need to be changed when your branding does. 2. Weather proof Does your display need to be weatherproof in case you want to take it outside? Flags are designed to cope with weather, but most banner stands should only be used indoors. If you want to display a banner stand outside, consider using an outdoor banner which has extra stability to cope with breezes. 3. Replacement graphics For banner stands and pop up displays, replacement graphics are available so that you can update your display without changing the supporting base. Not only is this a more eco-friendly option to updating your messages, but it’s also cheaper than purchasing a brand new display. Not all banner stands can have replacement graphics, so check before purchasing your first display to see whether it is compatible. 4. Quality= reliability If you’re looking to reuse your displays without having to purchase new displays every time, then look out for quality before purchasing. Look for high quality materials on banner stands that will not curl or delaminate over time. For tablecloths and flags, look out for those that are printed using a process called dye-sublimation that prints the design into the fabric, rather than transferring a print ontop. These quality assurances will make sure that your display will look top-quality time and time again without fading or cracking. 5. Charity perks Whether your budget is big or small, we know the work that charities do is important and we’re keen to support as many charities as possible. We are pleased to provide additional discounts on website prices for most products, so call us for special pricing if you are looking for a charity display. Take part in our charity survey to tell us how you maximise ROI. Survey closes September 2014. You can also enter our charity competition to be in with a chance of winning over £300 worth of Marler Haley vouchers to use on displays! Closes for entries in September 2014.