Many businesses increasingly use display tablets at events and exhibitions to show off their products and services, add some digital engagement and add interactivity to their exhibition stand.
Regardless of whether you use a small handheld tablet or a large device that people can interact with, devices offer advantages.
Read on to discover tips for using display tablets at an exhibition, the pros and cons of doing so and how tablet stands and holders offer an additional benefit.
Top tips for using tablets at exhibitions
- Ensure all staff working on the stand are aware of where the display tablet is located and know how to use it.
- At some events, potentially thousands of people could be interacting with your stall and touchscreen device throughout the day. As with any aspect of your display, if your display tablet is dirty and littered with fingerprints, this won’t reflect well on your brand. Keep dirty screens at bay with a regular cleaning schedule and hand sanitiser.
- Keep your display tablet on always. Tablets that require passwords or are restricted by a time lock may mean the difference between whether someone engages with your brand or not.
Tablet stands and holders make using tablets at an exhibition much simpler and convenient.
Sturdy, robust iPad stands ensure there are no instances of dropping expensive tablets on the floor. Plus, we all know what exhibitions are like. Most likely, attendees will have multiple leaflets, handouts and freebies in tow when they arrive at your stall. Tablet holders make it possible for people to simply watch something on your display tablet rather than interact with it.
Pros of using tablets at exhibitions
A display tablet can come in handy for a number of practical reasons at an exhibition including:
- Reference product information from the internet
Using a tablet over paper eradicates the laborious data entry that often comes following an exhibition.
Essentially, display tablets can make many aspects of exhibiting time-saving.
What’s more, some people are drawn to electronic devices as they find talking to a salesperson daunting.
Indeed, tablets offer a great way of educating without being too pushy.
People who like to research independently before approaching a salesperson also tend to favour this approach. This allows staff to meet and greet other individuals, while others prefer to familiarise themselves with the brand via the tablet.
We’re of the belief that it’s all about striking a healthy balance. When using tablets or iPads at your exhibit, remember to still strike up a conversation and to interact with attendees. After all, technology should only be used to enhance human interaction, not replace it entirely.
Cons of using tablets at exhibitions
Not everyone is an advocate of modern technology.
Some may find devices unappealing, preferring the connection, instinct and trust that comes with human interaction.
Plus, technology isn’t infallible.
Display tablets may well freeze, the Wi-Fi cut out or your charger might stop working.
This can lead to lost data, lost time and ultimately lost money.
In cases like these, it’s best to have a backup plan. For instance, don’t rely solely on the Wi-Fi of a venue, ensure you have a data plan.
Finally, accept that accidents can happen.
Avoid smashed screen or broken tablets, by investing in stable tablet stands and holders
Do you use tablets or iPads at exhibitions?
Do they draw a crowd? Do tablet stands and holders make your job easier? Comment below with your views.
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