Buying Guides > Banner Stand Guide

Banner Stand Guide

Banner design download nowWhether you are new to purchasing banner stands or have been buying them for years, it can be difficult to know which banner is the best fit for your needs. With different looking bases, standard and wide sizes and graphic options, it’s no wonder that choosing the right banner can be hard. This handy guide will help you hack the world of buying a banner stand with helpful checklists along the way to make an informed decision about:

  1. Type of banner stand
  2. Base style
  3. Size
  4. Whether to take it outdoors
  5. The right supplier

Why choose banner stands?

Banner stands are quick, easy and effective ways to promote an organisation on a large scale. They are one of the most cost effective displays and when used correctly, can make a big impact.

1. Types of banner stand available

The type of banner stand you need will largely depend on how often you want to use it.

Assembling roller banner standRoller Banner Stands

Roller banners are a staple ingredient at exhibitions and events and are the top choice for many. The graphics smoothly and neatly roll into the base unit for storage and transportation.

With limited parts, the roller banner gives you the ability to easily dismantle and erect your roller banner stand with a simple bungee cord or telescopic pole.

The base unit protects the graphic during transportation and storage

Easily erected and dismantled

Key Benefits:

  • Simple and safe storage
  • Often the most cost effective banner stands

Cassette bannerCassette Roller Banner Stands

A roller banner cassette is great if you want the benefits of a roller banner stand with the ability to interchange your graphic messages on a regular basis.

Cassette roller banner stands have a clever cassette system that allows you to change the graphic in an instant by simply replacing cassettes.

Each graphic comes with its own cassette which means that while the graphic is not in use, it is protected within the cassette. Once it has been changed it can be reused.

Key Benefits:

  • Great for swapping messages on a regular basis without buying multiple bases
  • Easily erected and dismantled
  • Simple and safe storage

Tension bannerTension Banner Stands

If you want to change between graphics on a regular basis then tension banners are a great solution as they have a separate graphic to the base unit. This means that after you’ve used your graphic, you can take it completely off of the banner stand unit and roll it up for safe storage.

Some tension banner stands use an ‘X’ shaped system to create tension, whereas others use snap rails to fasten your display. Extra graphics can be purchased separately and you can replace them without repurchasing a base unit. Key benefits:

  • Easy change graphics system
  • Eyelet or snap rail systems available
  • Lighter than most roller banner stands

Checklist for choosing your banner stand:

  One off use Replace graphics Interchangeable graphics Graphic rolls
into base for storage
Roller ✔ ✔ / ✘ ✔
Cassette ✔ ✔ ✔ ✔
Tension ✔ ✔ ✔

2. Base options

“Banners are all about the graphics, right?”

Graphics are a vital part of a banner stand and have the ability to pull in a crowd but, the base is the backbone to your display. It affects how stable your display will be as well as being an aesthetic choice to match your brand.

banner stand base options

  • As a general rule of thumb, budget banners will often have twist out feet which provide stability (pictured top left)
  • Higher spec banners will generally have a deeper base offering more stability and a better quality look and finish, and can sometimes have hidden adjustable feet to handle uneven surfaces

Questions to ask about the base:

✔ Where will it be used? If your display will be placed in an area with heavy traffic such as a retail environment, you may want to consider having a heavier and more stable display that won’t be easily knocked down. These don’t usually include twist out feet so they can’t be tripped on.
✔ Feet or no feet? Do you mind if the feet will be on show? Or do you want them to be hidden for aesthetic reasons?
✔ How heavy? Banners vary in weight from 1kg to over 12kgs so if you need to transport it often, opt for a lightweight base.


3. Size matters

Who said size doesn’t matter? The size of banner that you’ll need will depend on what it will be used for and how much space you have available. Below is an overview of key dimensions for size as well as what they’re best used for!

Roller banners

Roller banners

 ✔ Perfect for exhibitions, events and as retail displays
 ✔ 800-850mm wide
 ✔ 2m tall

Wide pop up banners

Large banners

✔ Perfect as event backdrops, press walls and in shell schemes
✔ From 1000mm to over 3000mm wide
✔ 2m tall

Miniature roller banner

Miniature banner stands

✔ Small but perfectly formed for table top displays
✔ A3 sized graphic
✔ Roller banner stands

Double sided roller banner

Double sided banner stands

✔ Great for island exhibition stands or retail environments
✔ Show off your message from both directions
✔ Have the same or different messages on each side

Checklist for choosing the right size:

✔ What do I need to use it for? Press walls will need larger displays whereas conference walls may only need a standard sized banner stand.
✔ How much space do I have available? If you want to make a greater impact you could choose a slightly larger banner as a backdrop.
✔ Does it need to be double sided? Well, does it?

4. Taking your banner stand outdoors

outdoor-banner-stand.pngRain and wind are common enemies for most banner stands and using one outdoors can risk damage to both the printed graphic and the base unit. Rather than take a chance, use a specialist outdoor banner stand that is made to battle the elements (up to a certain degree!). Some can even be used indoors too without looking out of place.

Checklist for outdoor banner stands:

✔ Waterproof graphics made of PVC.
✔ Weighted bases for extra stability or
✔ Extra wide feet for extra stability.

5. Quality products

Once you’ve decided on the type of banner stand that you want, you’ll want to make sure that you can rely on your supplier. Will they print your graphics onto a material that will not curl or delaminate over time? You may also want to check that they’re conforming to environmental standards.

Checklist for quality control:

✔ Environmentally friendly. Does the company comply to environmentally friendly procedures? Such as not printing with solvent based chemicals.
✔ Substrate printed onto PVC is outdoor friendly and a polyester blend is often used for fabric displays.
✔ Product reviews and images let you see what other people’s displays look like.
Guarantees. How long are the base units guaranteed for? Remember, if anything goes wrong with the base within this time, you can have this resolved without having to repurchase.


There’s a lot of choice out there and choosing the right banner stand can be a minefield, especially if thumbnail product photos generally only focus on the graphic element.

When purchasing a banner stand, consider:

✔ The type of banner for your needs.
✔ What you want your base to look like.
✔ The size of banner you need.
✔ Whether it needs to be weather proof.
✔ The questions you should ask your supplier to make sure your product will be high quality.

Armed with this information, you can be sure that your selection of banner stand suits your needs and you can rely on your chosen supplier.