How to Design a Banner Stand – Benchmark Report

Download our free benchmark report as your ultimate guide to designing banner stands.

Banner Stand Design Benchmark Report

Complete the form below to download a copy of the report:


About this report

Using the right design at an exhibition, banner stands can help increase brand awareness and drive on-stand visits, giving brands the opportunity to convert visits into leads and sales.


But are marketers following best practice when designing their banner stands?


We analysed 102 banner stand designs that Marler Haley printed for businesses and charities in 2016 to create a benchmark for how they are currently being designed.


We’ve also added expert opinion on best practice and next steps you can take to improve design with the aim to increase your ROI.


Expert opinion

Daniel Ridgers, Graphics Technician at Marler Haley said: “After compiling this benchmark report, it became apparent that there’s a lot of opportunity for marketers when it comes to banner design.


“Although most designs follow basic best practice such as the logo being in the top fifth, there’s unfortunately only a very small number that would be able to tick every box when it comes to being perfect.”


Enter your details below to be sent a copy of the report and learn how you can improve your banner stand designs.

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2 Responses to “How to Design a Banner Stand – Benchmark Report”

  1. Julie Bennett

    I am interested in the information regarding the design of the banner stands as we deal with clients who design there own stands and i would like to send them the guidelines about the best way to get their message across through the visuals.

    • Kelly Edwards

      Hi Julie,
      Great, we’d love to know what you think about it after you’ve read it. We really hope it will help those briefing new banner designs to know what they could do to get more attention and to improve their ROI.


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