How to Design a Banner Stand – Benchmark Report

Find out how to design a banner stand by downloading our free benchmark report.

Banner stand design guide




Complete the form below to download a copy of the report.

About this banner stand design benchmark report

Using the right design at an exhibition, roller banners can help increase brand awareness and drive on-stand visits, giving brands the opportunity to convert visits into leads and sales.


But are marketers following best practice when designing their banner stands?


We analysed 102 banner stand designs that Marler Haley printed for businesses and charities in 2016 to create a benchmark for how they are currently being designed.


We’ve also added expert opinion on best practice and next steps you can take to improve design with the aim to increase your ROI.


Expert opinion

Daniel Ridgers, Graphics Technician at Marler Haley said: “After compiling this benchmark report, it became apparent that there’s a lot of opportunity for marketers when it comes to banner design.


“Although most designs follow basic best practice such as the logo being in the top fifth, there’s unfortunately only a very small number that would be able to tick every box when it comes to being perfect.”


Enter your details below to be sent a copy of the report and learn how you can improve your banner stand designs.

Download your free copy now:

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guide to designinga banner stand

4 Responses to “How to Design a Banner Stand – Benchmark Report”

  1. Neal Hammond

    We have a listed building so are restricted inwhat we can do for exterior displays. But would be interested in prominent ways of advertising films in an ongoing way. Banners are a possibilty. Any suggestions?

    • Kelly Edwards

      Hi Neal, it sounds like an outdoor PVC banner could work for you, but we’d need to understand the restrictions a little better to be able to advise properly. I’ve passed your query onto our sales team who will be able to email you to help you work out what display would be best.

  2. Julie Bennett

    I am interested in the information regarding the design of the banner stands as we deal with clients who design there own stands and i would like to send them the guidelines about the best way to get their message across through the visuals.

    • Kelly Edwards

      Hi Julie,
      Great, we’d love to know what you think about it after you’ve read it. We really hope it will help those briefing new banner designs to know what they could do to get more attention and to improve their ROI.


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